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Brands Dismantled: Rebranding with brand tracking

Take a look under the hood at how SurveyMonkey leveraged brand tracking research when rebranding as Momentive.

Morgan Molnar

Director of Product Marketing @ Momentive (formerly SurveyMonkey)

Get unlimited accessWatch ondemand anytime!

Brands Dismantled is a weekly show where we take a deep dive into the mind of brand architects and how they’ve scaled their companies in a timeline-based format. Tune in to hear brand practitioners break down the 4 key milestones you need to have a brand breakthrough.

This week we’re joined by Morgan Molnar who leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights. Join us to take a look under the hood Momentive leveraged brand tracking research during their rebrand from SurveyMonkey.

Morgan Molnar

About Morgan Molnar

Morgan leads product marketing for the global insights business at Momentive (formerly SurveyMonkey). She began her career at Nielsen, consulting for Procter & Gamble on marketing insights. After various B2C & B2B research consulting roles, she discovered a passion for building innovative research technology and bringing new solutions to market. 

At Momentive, she was the first product marketer on their insights business, and has since built out the function and grown the business from a single survey panel product to a portfolio of 22 global software solutions that span market, product, and brand insights.

Get unlimited access

Brands Dismantled: Rebranding with brand tracking

Take a look under the hood at how SurveyMonkey leveraged brand tracking research when rebranding as Momentive.

Watch ondemand anytime!