The Curse of Knowledge: How Expertise Can Hurt Your Communication
Marketers are intimately familiar with their industry and product. But that familiarity isn’t always an advantage.
SaaS
The Paradox of Choice: Do More Options Really Tank Conversions?
More choice equals freedom, right?
Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.
What does that mean for conversions? Or retention? Or revenue?
SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow
Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible.
Pricing Experiments You Might Not Know, But Can Learn From
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
SaaS Homepages: Is Yours as Optimized as You Think?
There’s no denying that your homepage is vital to your site, especially if you’re a SaaS company. It’s likely one of your most visited pages, acting as a proverbial launch pad.
While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2010 still apply? Are people still visiting and using homepages they same way they were a decade ago?
Mobile Optimization: 5 Powerful Tactics for B2B SaaS Sites
Software businesses have a conversion problem that’s both getting worse and going mostly unsolved. And that problem is mobile.
How Typography Affects Conversions and UX: What Research Says
Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)
We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.
How to Master PPC Targeting
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you wondered which PPC channel to use.
The PPC targeting options that Facebook has available are different from Google Ads, LinkedIn Ads, Twitter, and an abundance of other PPC marketing networks.
Where do you begin when there are 72+ PPC options for you?
How We Took on Slack (and Lived to Tell About It)
How do you compete with one of the biggest names in your industry—and with a brand new product?
Three years ago, we launched Chanty, a SaaS application for team chat. This was nothing new. Thousands of apps are born and die each year. There was one difference—we were going against Slack, the giant that is the SaaS role model. Call it bold or stupid, but we had our work cut out for us.
How Much Do SaaS Companies Spend on Their MVPs?
Eric Ries once described the minimum viable product (MVP) as a version of a new product that allows a team to collect the maximum amount of validated learning about customers with the least effort:
Instead of spending years perfecting our technology, we build a minimum viable product, an early product that is terrible, full of bugs, and crash-your-computer-yes-really stability problems. Then we ship it to customers way before it’s ready. And we charge money for it.
The reasoning behind releasing an MVP is simple: The longer companies wait to release it—and the more money they spend building it—the riskier their product becomes.