SaaS - ConversionXL Archives Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Sprints Online courses Free courses Resources

SaaS

How to Design Mobile SaaS Pricing Pages that Don't Suck

Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further.

To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile. Mobile B2B customers are just browsing and don’t intend to purchase anyway, right?

Keep reading

Serial Position Effect: Why Order Matters in Optimization

You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.

Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”

Keep reading

A Subscription Pricing Strategy that Works

When it comes to subscription product pricing, you’re not just guessing, are you?

Keep reading

Web Analytics Analysis

For a web analytics analyst or a data-driven marketer, these are words to live by: “Without data, you’re just another person with an opinion.”

Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.

Web analytics analysis is a big part of that. It helps separate the optimizers from just another person with an opinion.

Keep reading

The Paradox of Choice: Do More Options Really Tank Conversions?

More choice equals freedom, right?

Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.

What does that mean for conversions? Or retention? Or revenue?

Keep reading

Where NPS Falls Short (and How to Put It to Work)

Net Promoter Score (NPS) is a valuable customer experience tool, and companies everywhere use it to improve their experience and boost revenue.

But there are many misconceptions and misuses of NPS, and this piece will address those, in addition to showing you how you can actually get value from the tool.

Keep reading

Psychographics: What They Are & How Marketers Use Them

Are you sold on the idea that it’s beneficial to understand your customer personas?

Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.

Keep reading

SaaS Acquisition: The Hidden Risks of a “Frictionless” Sign-Up Flow

Optimizing the sign-up flow is a never-ending saga for SaaS companies, for whom it’s mission-critical to acquire and activate users as quickly as possible. 

Keep reading

ShipYourEnemiesGlitter Social Proof

We’re all familiar with the standard “best practices” of CRO. Always use social proof, always reduce form fields, never use image sliders, and so on.

As someone who believes that best practices are merely common practices, I’m always looking to test the tried and true to see how, well, true it really is.

First up? Social proof. Does it really work as well as we all assume? Why? And more importantly, what’s the best way to implement it?

Keep reading

Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.

Keep reading

Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

Apply now

We’re running the CXL Sprint program in three other disciplines:

  • CRO program management
  • Growth experiments
  • Differentiation

Sign up here to stay updated with upcoming program dates and enrollment info.

Categories