Nearly 75% of SaaS companies offer a free trial. Trials give potential customers a taste of life with your product at minimal risk. They also give you the opportunity to earn their business.
But while free trials are commonplace, how long should yours be? Should you require a credit card? How can you get more users to purchase?
Over the last several years, email has been pronounced dead half a dozen times, if not more. The truth is, even today, that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer.
Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead.”
When you hear “data segmentation”, it’s tempting to feel overwhelmed. Why? Segmentation can seem daunting (or boring) to those unfamiliar with it.
It’s an unfortunate because segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.
In this article we’ll show you how to setup your Google Analytics to unlock actionable insights.
It’s easy to get lost down the rabbit hole of metrics for your business. But focusing on the handful of metrics that matter is what will ultimately drive the biggest results.
The trick is figuring out which metrics you should focus on. This article will break down everything you need to know about defining and setting your key performance indicators (KPI’s.)
You’ve acquired a ton of customers lately for your SaaS company. On the surface, this is awesome. More customers, more money. So you throw your energy into your customer funnel. However, soon after sign-up, they seem to fly right out the back door.
Why is this happening? Why do customers leave—or use the service less—often without saying anything? What you’re experiencing is customer churn.
Optimizing your SaaS pricing page for mobile devices is doubly tricky. It’s tricky to optimize your pricing page in the first place, but optimizing it for such a small screen complicates things further.
To add fuel to the fire, it can be hard to see the value in optimizing a pricing page for mobile. Mobile B2B customers are just browsing and don’t intend to purchase anyway, right?
With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
Perception isn’t always the same thing as reality, even when it comes to something as “objective” as your product’s value.
In fact, the perceived value of your product is fairly malleable. There are countless studies, as well as anecdotes, that support the notion that you can tweak small things to increase your product’s value perception.
You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.
Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”
As a marketer, being data driven is essential.
The problem is, most companies aren’t using their data to the capacity they could be. It’s almost a universal problem, and it means you’re leaving money on the table.