SaaS

How to Increase SaaS Prices the Right (and Profitable) Way

Have you ever gotten a bill that—inexplicably—is two or three times more than usual? What was your reaction? Probably something like this:

[A SaaS vendor] pulled a massive price increase on us (over 300%!) and that was it. I don’t care how much I like their product, I’m gone. We use Drift now.
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eCommerce Email

As an ecommerce site, you likely send emails regularly. Black Friday emails, Valentine’s Day emails, BOGO emails, confirmation emails, thank you emails, reminder emails…the list is endless.

Are you getting real results or simply opens and clicks? Are you promoting the right products to the right people at the right time?

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User Onboarding

There’s a popular user experience quote: “A user interface is like a joke. If you have to explain it, it’s not that good.” While clever, that statement is far from true.

User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any help.

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Marketing Project Management: A Reliable, Reusable Framework

Lurking beneath every goal are dangerous assumptions. The longer those assumptions remain unexamined, the greater the risk.

– Jake Knapp, Sprint: How To Solve Big Problems and Test New Ideas in Just 5 days

Imagine this scenario. You’re a marketer, and you’ve just launched a marketing campaign that you spent weeks or months building. You checked all your boxes:

  • You assigned roles and responsibilities.
  • You kept stakeholders informed along the way.
  • You activated all the right channels to reach your target segment.

But something is wrong. Hardly any prospects are opening your emails. Almost none are engaging with your ads. The only feedback you are getting is that certain elements on your landing page are broken and, worse, don’t load properly across devices and browsers. 

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Retargeting Campaigns

You already know retargeting works. But what if you’re doing it all wrong?

What if grouping all audiences into the same retargeting campaign is actually doing more harm than good?

The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. It’s an afterthought.

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SaaS Content Marketing: 5 Proven Strategies to Earn Links

Links to blog posts or long-form resources increase their search visibility and build awareness. They also help sites rank for bottom-of-funnel terms—a rising tide lifts all boats.

Some content marketers have it “easy,” working in highly visual industries (e.g. food, fashion) with wide appeal. That simplifies content creation and link building compared to, say, trying to promote niche B2B software.

Given the potential benefits and challenges in SaaS, who’s doing it well? To find out, I ran a study to benchmark content marketing performance for 500 SaaS companies.

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How to Create an Email Drip Campaign in 6 Simple Steps

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.

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How Images Can Boost Your Conversion Rate

People hardly buy anything without seeing it. Usually, they also want to touch it, hold it, or take it for a spin. You really can’t do those things online (unless it’s SaaS product). So, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.

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10 Principles of Effective Pricing Pages

If you run a SaaS business or sell only one product (with some options), you probably have a dedicated pricing page for the whole thing. Here are 10 principles to get it right:

  1. Simple is best.
  2. Make it easy to compare.
  3. Help people choose a plan.
  4. Address FUDs.
  5. Offer currency options.
  6. Limit choice.
  7. Incentivize up-front payments.
  8. Add playfulness.
  9. Use a clear call to action.
  10. Tell them what happens next.
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SaaS Growth: The "Triple A" Sprint Framework that Gets Results

Many SaaS companies launch a product-led growth model—but never update it. When the executive team calls me and asks why they aren’t converting users into customers, I tell them to buy a plant. Seriously.

If they don’t water the plant, it’s going to wither and die. If they water it and give it sunlight, it’ll grow. Everyone knows how the system works. Yet, even though we know what to do, millions of plants still die. Why? Nobody takes ownership.

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