How to Build Habit Forming Products w/ Nir Eyal
I recently had the pleasure of speaking with Nir Eyal, Stanford Business School lecturer, start up mentor, and author of “Hooked: How To Build Habit Forming Products.”
SaaS
It’s a Customer Development Problem, Not A Conversion Problem
I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.
Maximizing Your Autoresponder Campaign: Content, Length & Frequency
Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.
Screw Vanity Metrics – Show Me The Money
This is a guest post by Dan Norris from Informly.
In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me about 2 years.
How Your Customers Actually Read Your Emails
This is a guest post by Chris Hexton from Vero.
Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?