SaaS

The Case For Creating A Podcast For Your E-Commerce Or Software Company

According to an Edison Research and Arbitron report in 2012, podcasting is becoming one of the more viable methods for acquiring and retaining customers. Keep reading »

It's a Customer Development Problem, Not A Conversion Problem

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it. Keep reading »

Maximizing Your Autoresponder Campaign: Content, Length & Frequency

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign. Keep reading »

Screw Vanity Metrics – Show Me The Money

This is a guest post by Dan Norris from Informly.

In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me about 2 years. Keep reading »

How Your Customers Actually Read Your Emails

This is a guest post by Chris Hexton from Vero.

Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally? Keep reading »

Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.

Keep reading »