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It's a Customer Development Problem, Not A Conversion Problem

I feel like “conversion rate optimization” is in 2013 what “social media marketing” was in 2009. Most startups fail. Not because they have a conversion problem but because they never really nail the product or how to market it.

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Maximizing Your Autoresponder Campaign: Content, Length & Frequency

Most people won’t buy anything on the first visit, so you need to capture emails. And then what? In this article we’re going to dive deep into a discussion about creating content for your autoresponder campaign.

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Screw Vanity Metrics – Show Me The Money

This is a guest post by Dan Norris from Informly.

In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me about 2 years.

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How Your Customers Actually Read Your Emails

This is a guest post by Chris Hexton from Vero.

Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?

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Apply for the Culture of Experimentation Sprint

Chad Sanderson has led experimentation at Oracle, Subway, Sephora, Microsoft and Convoy. Join Chad’s 6-week live interactive training program to develop a culture of experimentation at your company.

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