A Subscription Pricing Strategy that Works
When it comes to subscription product pricing, you’re not just guessing, are you?
intermediate
Web Analytics Analysis: How to Find Business Growth Opportunities
For a web analytics analyst or a data-driven marketer, these are words to live by: “Without data, you’re just another person with an opinion.”
Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.
Web analytics analysis is a big part of that. It helps separate the optimizers from just another person with an opinion.
5 A/B Tests You Should Be Running on Your Landing Page Opt-In Forms
In an iconic scene from Glengarry Glen Ross (1992), Alec Baldwin lectures a group of salesmen about the correct way of doing business.
In his motivational (read: foul-mouthed) speech, he highlights a very important strategy that still rings true today—especially in the world of conversion rate optimization:
How to Grow an Affiliate Marketing Program
Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”
At the same time, affiliate marketing has a mysterious aura. Many of the top search results for the term focus on what it is and whether you can make money from it.
The truth is that it’s not all that mysterious. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize, and grow.
How to Use Negative Keywords (Especially Broad Match)
It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”
Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.
Multivariate Testing vs. A/B Testing: CXL’s Complete Guide
When should you use multivariate testing, and when is A/B/n testing best?
The answer is both simple and complex.
5 Underused Google Analytics Reports for Conversion Insights
Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.
You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.
I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.
SaaS Homepages: Is Yours as Optimized as You Think?
There’s no denying that your homepage is vital to your site, especially if you’re a SaaS company. It’s likely one of your most visited pages, acting as a proverbial launch pad.
While you read about optimizing individual landing pages day in and day out, optimizing homepages is less frequently explored. Do the same old rules from 2010 still apply? Are people still visiting and using homepages they same way they were a decade ago?
How to Measure User Experience: 8 UX Metrics and KPIs to Track
Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.
How To Calculate and Increase Customer Lifetime Value
That it costs five to seven times more to acquire a customer than it does to retain one isn’t entirely true.
The origins of this myth can be traced back to the 1980s when the Technical Assistance Research Project published research that stated the cost of customer acquisition was significantly higher when compared to the cost of customer retention.
Soon after the research was published, other institutions like the Customer Service Institute, Consumer Connections Corp., and ITEM Group all “found” similar data.