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Have you ever heard of the “significant objects” project?

As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they could resell cheap knickknacks (avg. cost $1.25) on eBay and turn a significant profit by adding personal stories to the item descriptions.

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How to Setup Google Analytics and Segment Your Data

When you hear “data segmentation”, it’s tempting to feel overwhelmed. Why? Segmentation can seem daunting (or boring) to those unfamiliar with it.

It’s an unfortunate because segmentation is perhaps one of the most effective tools at our disposal. The ability to slice and dice your Google Analytics data is the difference between mediocre, surface-level insights and meaningful, useful analysis.

In this article we’ll show you how to setup your Google Analytics to unlock actionable insights.

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Product Analytics: A Comprehensive Guide

According to Amplitude, product analytics “show you who your users are, what they want, and how to keep them.”

I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. The secret to their success?

They simply used their analytics data to make informed decisions.

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Use Voice-of-Customer Research to Boost Conversions

Knowing what your customers want, when they want it, and how they’d like it served up to them is at the core of developing winning test hypotheses.

It’s the why behind the quantitative data that shapes your copy and gives your visitors an easily navigable path to becoming a customer.

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research

When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics

Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.

Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.

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Shopping cart

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.

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5 Analytics Questions You Should Always Ask

In digital analytics, it’s all about asking the right questions.

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer.

In addition, you’ll consistently come up short on bringing true business value to your company.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

As a marketer, being data driven is essential.

The problem is, most companies aren’t using their data to the capacity they could be. It’s almost a universal problem, and it means you’re leaving money on the table.

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Website code

Why spend hours and thousands of dollars redesigning your website from scratch when someone has already done the work for you?

Millions of businesses turn to website templates to make the design process more efficient. But there’s something almost no one is talking about and it’s a big problem.

Website templates are not optimized for conversions.

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A Subscription Pricing Strategy that Works

When it comes to subscription product pricing, you’re not just guessing, are you?

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Enroll in the Predictive Analytics: Live Workshop

Introducing our new two-day live interactive training program.

In this program, you will learn the art and science behind no-code predictive analytics. If you want to learn how to apply prediction to your business using supervised machine learning, this live workshop is for you.

Enroll Today

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