intermediate

8 Ways To Measure Satisfaction (and Improve UX)

A good user experience equals more money. But how do we measure user experience? How do we know if it’s getting better or worse?

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Channel Partner Strategy: 7 Steps to a Successful Program

A 1,983% boost in annual revenue and 1,000% user-base growth within six months—all with no upfront costs. Can this be true? These are actual results that startup Ringadoc got from their channel partner program.

In today’s environment, if B2B organizations are going to make it, they need to grow sales. Partnerships can be a big help.

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Email Retargeting: How to Drive Awareness, Sales, and Loyalty

According to a survey that researched omni-channel commerce for small and medium-sized businesses, email is the key driver of both customer acquisition (for 81% of respondents) and retention (for 80% of respondents).

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apples or oranges

A/B testing—for all the content out there about it, people still mess it up. From testing the wrong things to running A/B tests incorrectly, there are lots of ways to get it wrong.

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A/B Testing Statistics: An Easy-to-Understand Guide

Testing tools are getting more sophisticated. Blogs are brimming with “inspiring” case studies. Experimentation is becoming more and more common for marketers. Statistical know-how, however, lags behind.

This post is filled with clear explanations of A/B testing statistics from top CRO experts. A/B testing statistics aren’t that complicated—but they are that essential to running tests correctly.

Here’s what we’ll cover (feel free to jump ahead):

  1. Mean, variance, and sampling;
  2. Statistical significance;
  3. P-values;
  4. Statistical power;
  5. Confidence intervals and margin of errors;
  6. Regression to the mean;
  7. Segmenting;
  8. Confounding variables and external factors.

And just in case you’re uncertain about why A/B testing statistics are so essential…

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Customer Journey Maps: A Step-by-Step Guide

“How do we get our customers to do what we want them to do?” Digital marketers get asked this question all the time.

But it’s the wrong question.

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architectural blueprint

What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post gives you answers.

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How To Create Customer Personas (with Actual, Real-Life Data)

Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.

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A 10-Step Process to De-Risk Your Redesign Projects

What we know today as a “website redesign” isn’t what it used to be.

 ‘Radical’ website redesign – where the company embarks on a ‘big-bang’ website overhaul – is becoming less common these days – which is generally a good thing, and there are a number of reasons why.

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Product Analytics: A Comprehensive Guide

According to Amplitude, product analytics “show you who your users are, what they want, and how to keep them.”

Indeed, I remember the first time that a client told me how much analytics had helped their business. They were able to increase their sign-up rate for their product by 22% while reducing their marketing costs. It wasn’t magic or fancy tactics. They simply used their analytics data to make informed decisions.

They didn’t have to guess or take huge bets. They knew exactly what was working and what they needed to do more of.

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