With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
80% of people never leave home without their phones in hand.
We do everything with it, including shopping, research, social media and more.
Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.
Here’s what you need to know about mobile internet users and their purchasing behavior.
Pop quiz time! When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?
Do you think about copy? Headlines? The need for a strong call to action?
If you thought about any of those things, you aren’t alone. Recently Ott mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing:
There are few things in marketing we know for certain.
Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.
While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?
If you think people might buy your products or services without checking out the competition first, think again.
We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.
That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.
When deployed effectively, Facebook ads are among the most effective targeted marketing efforts in history.
However, despite the massive potential, many businesses and marketers continue to leave money on the table with their Facebook ads.
So what’s the key to getting the most out of the incredibly valuable advertising platform?
Live chat continues to grow in popularity as a customer support channel for for both brands and consumers.
One study showed that 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. In another, 20% of the shopping population prefers using live chat to contact a retailer over any other communication method.
Does live chat make sense for you? Let’s take a look at some live chat best practices.
Persuading completely rational people to make a rational decision or take a rational action would be easy. Unfortunately, you’re stuck dealing with irrational thinking, fueled by cognitive biases and emotions.
So, how do you persuade effectively when people are so heavily influenced by subjective (and contextual) factors?
More choice equals freedom, right?
Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.
What does that mean for conversions? Or retention? Or revenue?