beginner - ConversionXL Archives Institute Revenue optimization services Copytesting Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Live sprints Online courses Free courses Resources

beginner

11 Things People Believe But Shouldn't

People often choose to believe in things that are just not true.

The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea.

Here are 11 things that a lot of us in marketing believe, but shouldn’t.

Keep reading

Growth

Sean Ellis coined the term “growth hacking” over a decade ago in 2010. Since then, the term has taken on a life of its own.

“Growth hacking” is the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea.

Yet, it still feels very elusive. High-growth companies simply have something most companies don’t, right?

Wrong. The truth is, they simply had a solid growth marketing process.

Keep reading

Facebook Ads vs. Google Ads: Optimizing for ROI

With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.

But is one better than the other? Are the optimization processes for both similar? What about A/B testing?

These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.

Keep reading

What You Need to Know About Mobile Users and Their Shopping Behavior

80% of people never leave home without their phones in hand.

We do everything with it, including shopping, research, social media and more.

Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.

Here’s what you need to know about mobile internet users and their purchasing behavior.

Keep reading

Fire

As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.

Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.

So how can you use this fact to your advantage?

Keep reading

Microcopy: Tiny Words That Make A Huge Impact On Conversions

POP QUIZ TIME!

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?

Do you think about copy? Headlines? The need for a strong call to action?

If you thought about any of those things, you aren’t alone. Recently Ott mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing:

Keep reading

Serial Position Effect: Why Order Matters in Optimization

You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.

Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”

Keep reading

How To Use On-Site Surveys to Increase Conversions

There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

Keep reading

People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

Keep reading

Your brain

Writing copy that converts is a lot like boxing.

Your shots need to flow, and you need to be 3-4 steps ahead of your opponent. You have to predict their counters, slips and movement patterns before they even think of doing them.

Similarly, to craft high-converting copy, your sentences have to flow. And you have to anticipate your reader’s objections and be mindful of each word, sentence, and paragraph that enters their brain.

Regardless of the technique you use, according to Copyblogger, the goal is “strategically delivering words to get people to take action.”

Using NLP and neurolinguistic principles, we can boost the chances that your copy will resonate with your target audience and move them to action.

Here’s how.

Keep reading

What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

Subscribe

Categories