Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics.
That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. This article explores why establishing an SSOT is so important and shares some of the field-tested best practices we’ve developed for doing that here at Kameleoon.
For the sake of argument, let’s say you know the basics of copywriting.
Blah blah, write a compelling headline, know your audience, be persuasive, find your unique selling proposition, keep copy clean, blah blah blah.
At one point, this advice was great. But from where you’re sitting, “write compelling headlines” isn’t helpful anymore, is it?
Navigation gives a user control, which is generally a good thing—but what about on a landing page, where the motto is “one page, one goal?” Should you use navigation on landing pages?
While there’s not a one-size-fits-all answer (there never is in optimization), we do have some good data by which we can make a decision.
Over the last several years, email has been pronounced dead half a dozen times, if not more. The truth is, even today, that email is very much alive and, for most optimizers, it’s far from being on its proverbial deathbed.
How can there be such a divided opinion? Segmentation and personalization are the answer.
Optimizers who take advantage of it are seeing real ROI. Optimizers who don’t? Well, they’re likely declaring that “the email blast is dead.”
Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales.
But what does the actual data say?
It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something other than make a purchase.”
While there are many factors that go into getting consumers ultimately purchase, popups can be quite effective at getting your visitors to buy but are quite controversial.
People often choose to believe in things that are just not true.
The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea.
Here are 11 things that a lot of us in marketing believe, but shouldn’t.
Sean Ellis coined the term “growth hacking” over a decade ago in 2010. Since then, the term has taken on a life of its own.
“Growth hacking” is the focus of dozens of books, new roles, new departments and teams, new methods of thinking, hundreds of articles, hundreds of guides, hundreds of webinars… you get the idea.
Yet, it still feels very elusive. High-growth companies simply have something most companies don’t, right?
Wrong. The truth is, they simply had a solid growth marketing process.
With Google processing over 70,000 searches every second and Facebook being a hub for 2.7 billion monthly active users, Google Ads and Facebook are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
80% of people never leave home without their phones in hand.
We do everything with it, including shopping, research, social media and more.
Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.
Here’s what you need to know about mobile internet users and their purchasing behavior.