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Serial Position Effect: Why Order Matters in Optimization

You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.

Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”

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People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

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Quality Assurance

Sites that don’t work, don’t convert.

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to.

While it’s common knowledge that quality assurance is something you should do, not enough optimizers complete it properly. If they did, there wouldn’t be so many sites that just plain don’t work.

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Image of two women talking

Live chat continues to grow in popularity as a customer support channel for for both brands and consumers.

One study showed that 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. In another, 20% of the shopping population prefers using live chat to contact a retailer over any other communication method.

Does live chat make sense for you? Let’s take a look at some live chat best practices.

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Cognitive Biases

Persuading completely rational people to make a rational decision or take a rational action would be easy. Unfortunately, you’re stuck dealing with irrational thinking, fueled by cognitive biases and emotions.

So, how do you persuade effectively when people are so heavily influenced by subjective (and contextual) factors?

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The Paradox of Choice: Do More Options Really Tank Conversions?

More choice equals freedom, right?

Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.

What does that mean for conversions? Or retention? Or revenue?

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Where NPS Falls Short (and How to Put It to Work)

Net Promoter Score (NPS) is a valuable customer experience tool, and companies everywhere use it to improve their experience and boost revenue.

But there are many misconceptions and misuses of NPS, and this piece will address those, in addition to showing you how you can actually get value from the tool.

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As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.

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Psychographics: What They Are & How Marketers Use Them

Are you sold on the idea that it’s beneficial to understand your customer personas?

Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

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We’re running the CXL Sprint program in three other disciplines:

  • CRO program management
  • Growth experiments
  • Differentiation

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