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Cognitive Biases

Persuading completely rational people to make a rational decision or take a rational action would be easy. Unfortunately, you’re stuck dealing with irrational thinking, fueled by cognitive biases and emotions.

So, how do you persuade effectively when people are so heavily influenced by subjective (and contextual) factors?

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The Paradox of Choice: Do More Options Really Tank Conversions?

More choice equals freedom, right?

Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.

What does that mean for conversions? Or retention? Or revenue?

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Where NPS Falls Short (and How to Put It to Work)

Net Promoter Score (NPS) is a valuable customer experience tool, and companies everywhere use it to improve their experience and boost revenue.

But there are many misconceptions and misuses of NPS, and this piece will address those, in addition to showing you how you can actually get value from the tool.

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Psychographics: What They Are & How Marketers Use Them

Are you sold on the idea that it’s beneficial to understand your customer personas?

Hope so. If not, it’s guesswork. When you know who your customers are, where they are, what they love, and what they hate, you can market to them much more effectively.

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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cheesy stock photo handshake.

When it comes to online imagery, it’s not so much about having images as making sure those images give the visitor a sense of texture, size, scale, detail, context, brand.

According to MDG Advertising, 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”:

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Mobile Conversion Optimization: Common Mistakes & How to Fix Them

If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.

Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.

For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:

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Great User Experience (UX) Leads to Conversions

What’s user experience (UX) got to do with conversions? Everything.

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Facebook A/B Testing

Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.

And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”

A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.

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ShipYourEnemiesGlitter Social Proof

We’re all familiar with the standard “best practices” of CRO. Always use social proof, always reduce form fields, never use image sliders, and so on.

As someone who believes that best practices are merely common practices, I’m always looking to test the tried and true to see how, well, true it really is.

First up? Social proof. Does it really work as well as we all assume? Why? And more importantly, what’s the best way to implement it?

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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