6 Smart Ways to Capture Emails
As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.
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The Landing Page Optimization Guide You Wish You’ve Always Had
What follows is a list of resources that can be applied specifically to landing page optimization.
We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.
Mobile Conversion Optimization: Common Mistakes & How to Fix Them
If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.
Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.
For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:
Great User Experience (UX) Leads to Conversions
What’s user experience (UX) got to do with conversions? Everything.
A/B Testing Facebook Ad Campaigns: a Crash Course
Having a well-thought-out plan for A/B testing Facebook ad campaigns is essential if you want to improve your performance reliably and consistently.
And the more you test, the better. A study of 37,259 Facebook ads found that “most companies only have one ad, but the best had hundreds.”
A/B testing Facebook ad campaigns can get complicated quickly (and easily produce invalid results). Spending the time upfront to perfect your testing process and structure will go a long way.
Lead Magnets: Ideas and Examples to Grow Your Email List
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.
How to Optimize Videos for Conversions: Tips and Examples
You often read that most people prefer to watch a video than read text.
How true is that statement, really? You’ve been hearing about video for years now. Big brands are spending tens of thousands on videos that fall flat, while a lucky few are going viral.
But even they struggle to repeat their original success. And what do views have to do with actual money in the bank?
Pricing Experiments You Might Not Know, But Can Learn From
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
Why Responsive Design Is Not Mobile Optimization (and What to Do About It)
Several years ago, Jeremy Smith wrote, “Traditional optimization is dead, and in its place is arising a brave new world of mobile conversion optimization.”
I have to disagree. Is mobile conversion optimization a “brave new world”? Yes. Is traditional optimization “dead”? Not by a long shot.
Traditional (i.e. web) optimization and mobile optimization are two separate practices, requiring two separate strategies. One is not replacing the other. Instead, optimizers must learn to master both.
Online Manipulation: All The Ways You’re Currently Being Deceived
There’s a fine line between online persuasion and manipulation.