Ott Niggulis is an chef-paramedic-marketer. He has been doing traditional and digital marketing for the past 4 years in Europe and in the Middle East in mainly not-for-profit sector.
Color is an essential part of how we experience the world. But do colors really matter for conversion optimization? Can a button color guarantee better performance for a call to action (CTA)?
No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.
In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.
Here are six studies that had some pretty surprising insights.
It’s a well known that most people do not buy from you on their first visit. In fact, a study from Episerver showed that “92% of consumers visit a brand’s website for the first time to do something other than make a purchase.”
While there are many factors that go into getting consumers ultimately purchase, popups can be quite effective at getting your visitors to buy but are quite controversial.
People often choose to believe in things that are just not true.
The Great Wall is the only human made object viewable from space. All Vikings helmets had horns. Vaccines cause Autism. 5G causes causes cancer. You get the idea.
Here are 11 things that a lot of us in marketing believe, but shouldn’t.
It seems like everyone is running some type of online sweepstakes campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective (and legal) sweepstakes campaign online.
Raise your hand if you would like to get extra revenue with an ROI of 1300%—that is, for every dollar you invest, you get back 13. What if, once the system were set up, it was fairly easy to maintain and continue making more money?
I don’t know about you, but I would love to have such a system in place. What I’m talking about is affiliate marketing. Or as it’s being called more and more—performance marketing.
If 500 different people go to Amazon.com, they each a different version of the home page. How come? It’s personalized! It’s no secret why Amazon does that: content personalization makes money.
In marketing, a call to action (or CTA) is any message designed to prompt an immediate response or encourage an immediate sale.
According to Wingify, almost 30% of all A/B tests run by their customers are call-to-action button tests. But only one in seven of those call-to-action tests produces a statistically significant improvement. When it does, however, the average increase is 49%.
Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.
There is one variable that data is not very good at deciphering – the human.
It’s easy to forget when analyzing the data for conversion purposes is that the end-user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.
In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that engage potential customers and “activate” visitors to take action.