Ott Niggulis

Ott Niggulis is an chef-paramedic-marketer. He has been doing traditional and digital marketing for the past 4 years in Europe and in the Middle East in mainly not-for-profit sector.

A Primer to Setting Up Your Own Affiliate Marketing Program

Raise your hand if you would like to get extra revenue with an ROI of 1300%—that is, for every dollar you invest, you get back 13. What if, once the system were set up, it was fairly easy to maintain and continue making more money?

I don’t know about you, but I would love to have such a system in place. What I’m talking about is affiliate marketing. Or as it’s being called more and more—performance marketing.

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How to Use Personalized Content and Behavioral Targeting For Improved Conversions

If 500 different people go to Amazon.com, they each a different version of the home page. How come? It’s personalized! It’s no secret why Amazon does that: content personalization makes money.

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Click here red CTA button on a grey background

In marketing, a call to action (or CTA) is any message designed to prompt an immediate response or encourage an immediate sale.

According to Wingify, almost 30% of all A/B tests run by their customers are call-to-action button tests. But only one in seven of those call-to-action tests produces a statistically significant improvement. When it does, however, the average increase is 49%.

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Which Button Color Converts the Best?

Color is an essential part of how we experience the world. But do colors really matter for conversion optimization? Can a button color guarantee better performance for a call to action (CTA)?

No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.

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Everything You Need To Know About Designing Valuable Customer Surveys

Conversions are mostly about being relevant to your customers. If what you offer and the way you present it is relevant to your visitors they will convert to buying customers.

Then again if you don’t understand who your customer is or worse it’s “everybody” then you have very little change of being successful at it.

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In Defense Of The Email Popup

It’s a well known fact that most people do not buy from you on their first visit. But what exactly does “most people” mean?

According to SeeWhy’s extensive research, “most people” means about 99%. Sure, they’re talking about eCommerce sites, but still, it raises a very interesting question, “If 99% of people won’t buy on the first visit… how then can we get them to return for a second visit?”

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The 3 Step Approach To Successful Customer Engagement

There is one variable that data is not very good at deciphering – the human.

It’s easy to forget when analyzing the data for conversion purposes is that the end user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.

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How To Identify & Improve Crappy UX Issues

Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted?

What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand?

Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing, this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves.

In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives.

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How to Create Customer Feedback Loops at Scale

According to a study by Bain & Company, 80% of companies say they’re customer centric, yet only 8% of customers agree.

Think about that for a second.

How many of your customers do you think would agree that you are customer centric? Do you know for sure?

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6 Conversion Rate Optimization Case Studies With Surprising Results

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.

What we have are 6 case studies that are a bit different. They take something as common social sharing buttons, Facebook Connect or huge product pictures, things that in theory would give you nice boost if you tested them.

In many cases, the results may surprise you.

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