If you’ve ignored the design and content of your “thank you” page, you’re neglecting:
These are some of the highest value segments of an online audience, yet what most sites decide to show them is an afterthought.
Founded in 2015, revenue intelligence startup Gong is now valued at $7.25 billion. They’ve grown to attract big-name clients like LinkedIn, PayPal, and Shopify, mostly through social media channels rather than organic search.
Gong is an excellent example of a company dedicated to finding the best content marketing fit and delivering insights that resonate in formats that engage.
In this article, you’ll learn how to use social media brand marketing to build a well-known brand and grow your business.
Humans love shortcuts to decision-making. Brands do that.
More than three-quarters of consumers (76%) say they would buy from a brand they feel connected to over a competitor.
Building that connection with customers requires a clear brand strategy to define why you exist and a solid marketing strategy to communicate that purpose with your customers.
In this article, you’ll learn how to design a successful brand marketing campaign that expresses your brand’s core values, create content your customers crave, and ensure your entire brand ecosystem is designed to support customer loyalty.
There are two cans of soda on a table. One is a Coca-Cola can, and the other is a cheaper, white label cola brand. Which do you choose?
You’ll probably choose Coke because it’s more familiar. It’s the safer bet.
Coca-Cola has brand equity that makes people gravitate towards it. With the right framework, any startup can achieve this in their industry.
In this article, you’ll understand what brand equity is and how to build it so your audience reaches for your product, service, or solution over the rest.
In 2018, after two short years and $3 million raised in startup funds, recruitment AI company Ansaro shut down due to bad market fit. As it turned out, their AI interview notetaker didn’t address a huge pain point.
Muun found a market need but failed to compete with bigger names that provided customers with authoritative content and resources. Muun’s more well-known competitors had more features and better pricing.
Both companies suffered from a fatal lack of marketing. One neglected its positioning by failing to target the biggest pain point, and the other failed to build a brand that its customers could trust above the other major players.
To succeed in today’s crowded market, you need to harmonize product marketing and brand marketing.
In this article, you’ll learn the difference between brand marketing and product marketing, and how to balance both to stand out above the crowd.
Jeff Bezos’s private space technology company Blue Origin was founded back in 2000. You’d think that no one could recreate a product so sophisticated and advanced as space rockets, right?
In 2002, Elon Musk created Space X. He was swiftly followed by Richard Branson and Virgin Galactic in 2004.
With enough resources, products can always be copied. It’s tough to compete on product alone and you’re likely to see diminishing returns.
The solution: build a brand. The moat you create with brand is harder to replicate.
According to Edelman research, when that trust is built, 61% of people will become vocal advocates, 57% of people will purchase more products, and 43% will stay loyal.
In this article, you’ll understand how to build a memorable brand that your customers want to buy from. Learn how to identify what your customers want from your brand, how to build momentum with content, and then explore some brands that excel at brand marketing.
There’s a philosophical statistics debate in the A/B testing world: Bayesian vs. Frequentist.
This is not a new debate. Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since.
There’s a popular user experience quote: “A user interface is like a joke. If you have to explain it, it’s not that good.” While clever, that statement is far from true.
User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any help.
Perception isn’t always the same thing as reality, even when it comes to something as “objective” as your product’s value.
In fact, the perceived value of your product is fairly malleable. There are countless studies, as well as anecdotes, that support the notion that you can tweak small things to increase your product’s value perception.
Update: Google has announced that Optimize and Optimize 360 will shut down on September 30, 2023. After that, all experiments will end and the tool will no longer be usable.
If you are looking for A/B testing alternatives to Google Optimize, check out our post on the best A/B testing tools.
Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. Over the years, it has become a popular solution for optimizers around the world who wanted a freemium tool to do A/B testing.
In this post, you will learn what you can really expect from this tool. How do you configure it properly? How do you run your first experiment? Let’s go into details: