CRO & Testing

CXL Live Recap

CXL Live 2022 was a blast. Over 300 old and new faces flew to Austin to spend two days full of networking and talks on growth and experimentation. Add to that breakfast tacos, a lot of beer, and three parties.

Even though the Austin weather had some surprises in store for us, the tremendous effort to organize CXL Live pulled off the event through a (literal) storm and frenzy.

This conference focused on relationship building, and a lot of work was put into creating curated groups to have fruitful round table discussions with like-minded peers. However, that’s not to say content doesn’t matter.

It does, and we brought world-class marketers to deliver keynotes full of value on growth and experimentation. These are the highlights of each one.

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Semrush Signup form

Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.

Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”

This post shows you 14 keys to building sign-up forms that convert.

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Unique selling proposition examples

Your unique selling proposition (USP) separates you from the competition. It’s a statement that communicates your strengths and benefits over your competition’s. A good one makes your product or brand stand out amongst the noise. 

Similar to a unique value proposition (UVP), for customers, it’s a reason to trust and choose you ahead of someone else. For you, it’s the linchpin that powers your sales and marketing efforts. 

USP and UVP are occasionally used interchangeably; but they shouldn’t be. The two are similar, but have different purposes. A unique selling proposition focuses on what separates you from the competition. In comparison, a unique value proposition focuses solely on the benefit that you provide to the customer.

But what does a USP look like?   

In this article, we’ll demonstrate what makes an effective USP by sharing some of the best examples from the worlds of B2B marketing, e-commerce, and DTC. 

You’ll learn why and how these brands get it right so you can follow their lead to unearth your own competitive advantage.

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Your CX testing lives or dies on the quality of your data. You can’t form valid, testable hypotheses using questionable data. And you can’t trust the outcomes of your tests if you don’t know you’re looking at accurate metrics.

That’s why you need to build your testing program around a Single Source of Truth (SSOT) dataset. If you can’t, even the simplest A/B test will lack value. This article explores why establishing an SSOT is so important and shares some of the field-tested best practices we’ve developed for doing that here at Kameleoon.

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Website QA

Sites that don’t work, don’t convert.

That’s why optimizers conduct quality assurance on sites, landing pages, test treatments, email campaigns, you name it—to make sure they work the way they’re supposed to.

While it’s common knowledge that quality assurance is something you should do, not enough optimizers complete it properly. If they did, there wouldn’t be so many sites that just plain don’t work.

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Categories

AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

Check out the program