One thing many people forget when dealing with data: outliers.
Even in a controlled online A/B test, your data set may be skewed by extremities. How do you deal with them? Do you trim them out, or is there another way?
Friction is “the psychological resistance that your visitors experience when trying to complete an action.” It’s also a conversion killer.
You can optimize your value proposition or call to action buttons all you want, but if your sign-up flow contains too much friction, you’re leaving money on the table.
On-point product marketing is why Webflow was able to enter the no-code website market with competitors like Wix and Squarespace and still generate 4 million monthly users. Brands like Webflow, Drift, and Close prove you can grow and succeed in a completely saturated market.
With everyone else seeking to beat out the competition, you need to find a way to do it differently, better.
Product marketers lead the business to where they need to play in order to win.
In this article, we’ll break down seven product marketing examples from brands that put their audience first and communicate value to stand out from the competition. You’ll learn why they work, with key takeaways to inspire your marketing efforts.
When it comes to online imagery, it’s not so much about having images as making sure those images give the visitor a sense of texture, size, scale, detail, context, brand.
According to MDG Advertising, 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”:
Rob Sobers said about the marketing growth strategy, “It’s not about tactics—it’s about people and process.”
And when it comes to people, you need buy-in from all over the organization. Growth is everyone’s business.
When it comes to process, growth marketers must learn to fail. And fail fast.
A marketing growth strategy is about small and incremental wins that build up over time.
In this article, you’ll learn how to build a marketing growth strategy to increase your market penetration, market share, and revenue.
Groove’s customer service platform almost died in the introductory stage because they forgot to listen to their customers. They drew people in with a product they assumed would be a hit and pushed forward without taking in customer feedback.
The result? People had a terrible experience using their product.
After turning their attention toward feedback and testing, letting the voice of their customers fuel their content strategy and product development, they took off. Three years later, they were a $5 million business.
Not revisiting your marketing objectives in the growth phase of your product lifecycle is the death knell of many startups.
In this article, you’ll learn how to develop a marketing strategy for the growth stage. We’ll also share how to achieve marketing goals at this stage, using your existing customers and experimentation to increase sales and loyalty.
Growth hacking is how Slack went from 15,000 to half a million daily users in its first year. It’s why Canva can call itself a multibillion-dollar platform and how Kit (previously ConvertKit) pulled itself up to compete with goliaths like MailChimp and Campaign Monitor.Although shrouded in controversy, growth hacking isn’t about deploying sleazy tricks. It’s about making calculated, data-driven moves for fast growth.
In this article, you’ll learn what growth hacking in marketing is and what it’s not. We’ll look at strategies to reach and engage potential users and break down examples of brands that have used growth hacking to achieve success.
A landing page is your conversion engine—clear, focused, and built to drive action. It’s the first page visitors see after clicking on your banner ad, pay-per-click (PPC) ad, or promotional email, so it needs to leave a lasting impression. It can be a specific page on your website or a separate page created exclusively for search engines.
Whether it’s signing up, making a purchase, or subscribing to your email list, a well-optimized landing page directs visitors to take a specific action.
Ultimately, your landing page will likely determine the success of your ad campaign. A good landing page equals good return on investment (ROI). A crappy landing page (needlessly) wastes money.
There’s a philosophical statistics debate in the A/B testing world: Bayesian vs. Frequentist.
This is not a new debate. Thomas Bayes wrote “An Essay towards solving a Problem in the Doctrine of Chances” in 1763, and it’s been an academic argument ever since.
There’s a popular user experience quote: “A user interface is like a joke. If you have to explain it, it’s not that good.” While clever, that statement is far from true.
User interfaces shouldn’t be complicated, but you can’t expect a new user to understand a new interface without any direction. Similarly, you can’t expect an existing user to understand an updated interface or a new feature without any help.