CRO & Testing

Google Optimize

Update: Google has announced that Optimize and Optimize 360 will shut down on September 30, 2023. After that, all experiments will end and the tool will no longer be usable.

If you are looking for A/B testing alternatives to Google Optimize, check out our post on the best A/B testing tools.

Chances are, you’ve heard of Google Optimize by now. It’s Google’s solution for A/B testing and personalization. Over the years, it has become a popular solution for optimizers around the world who wanted a freemium tool to do A/B testing.

In this post, you will learn what you can really expect from this tool. How do you configure it properly? How do you run your first experiment? Let’s go into details:

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“Surveys are the most dangerous research tool,” says Erika Hall, author of Just Enough Research. “If you write bad survey questions, you get bad data at scale with no chance of recovery.”

As attention spans get shorter, there’s growing pressure to make surveys lean. More and more people take surveys on their phones, and if the survey is too long, they drop out.

How can we make the survey short and still get the information we need? By writing better questions. This post separates the good questions from the bad—and shows you exactly how to write them for seven scenarios:

  1. Current customers;
  2. Engaged prospects;
  3. Recent converters;
  4. User testers;
  5. Churned customers;
  6. Site visitors;
  7. Content strategy.

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Banner ads, webinars, email marketing automation, social media promotions, SEO, content marketing. You invest in a variety of digital marketing channels to get in front of new audiences and drive traffic back to your site.

Your landing page is the make or break of these efforts. It’s the point where effort spent on creative and dollars spent on ads culminate in a successful conversion—or not.

Unfortunately, most landing pages are ineffective, with an average conversion rate of only 4.6% across all industries.

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“You have to spend money to make money.”

This seemingly good-natured advice has spelled doom for millions of businesses worldwide. 

While it’s true that businesses occasionally need to spend more upfront to validate their idea, doing so with a complete disregard for unit economics can be fatal.

That’s why Customer Acquisition Cost (CAC) is such a critical metric. It’s the single most important indicator to prevent reckless spending. In this post, we’ll show you how to calculate CAC, plus share a few tips to help you maintain it at a healthy level. 

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Google Logo Redesign

What’s the value in a logo?

It’s a question that’s been asked a lot lately, especially with companies like Instagram, Uber, and Google drawing both ire and admiration from their new logo changes.

We all have an opinion (some have strong opinions) on these changes, but no one really measures their effectiveness – which is what matters really.

How do we answer the question: is your logo actually working?

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Product announcement

Research shows that for every $1 you spend on email marketing, you can expect an average return of $42. Compare that to paid advertising where the average ROI is $2 for every $1 spent. 

You can see why email is such a crucial part of an effective product launch strategy. 

Email is profitable because it allows you to talk directly to your audience. You don’t have to rely on ever-changing algorithms and hope your message reaches the intended segment. Email gives you a direct, unobstructed means of communication, thus a bigger return.

In this article, we’ll cover what’s needed to grab attention in a stacked inbox. Then, we’ll break down 10 successful product announcement emails, looking at why they work and what you can learn from them.   

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With more than 2 billion monthly active users and more than a billion hours of content consumed every day, the right Youtube strategy can increase brand awareness, engagement, and conversions. 

But, cutting through the noise can be a challenge. 

Strategically leveraging YouTube’s robust analytics can help you make data-backed decisions and improve performance.

In this post, we’ll tell you how to use YouTube analytics to grow your brand and generate more video content views.

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App store optimization (ASO) is about getting your mobile app in front of the right users at the right time. 

With 2.22 million apps available in the Apple App Store and 2.89 million in the Google Play Store, you need the best possible strategy to help your app stand out. 

In this post, we’re sharing how ASO helps you increase traffic and downloads, the specific on-metadata vs. off-metadata factors that matter, and how to leverage ASO mechanics to maximize conversions. 

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Product Demo

A product demo is a critical tool in the sales process. It exists in the all-important consideration space between lead qualification and conversion, giving you the opportunity to show how your solution solves problems and makes prospects’ lives easier.

Done right, it’s a deal maker. Done badly, you risk losing sales.

In this article, you’ll learn what makes a compelling demo. We’ll look at the important principles and break down how successful companies use demos to engage prospects.

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Categories

AI agents for B2B marketing

Automate content, SEO, and ads. Add buyer strategy, content funnels, apps, and AI readiness.

This program is designed to keep you up-to-date with B2B marketing and AI.

Check out the program