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Acquisition

How to Get More Email Subscribers [Website Reviews]

We’re starting weekly website reviews on CXL. This time I asked on Twitter who wants a review, and picked a few that shared one thing – they all want more email opt-ins.

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6 Ways to Re-Optimize Your Email Auto-responder Campaign to Improve Opens, Clicks, and Sales

So you’ve used different landing page strategies, managed to entice visitors with a great lead magnet, and you’re capturing emails like a boss.

Question is, now that they’re on your list, what do you do with them?

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Screw Vanity Metrics – Show Me The Money

This is a guest post by Dan Norris from Informly.

In my last business I was obsessed with traffic. I started a blog and I clearly remember the day I cracked 5,000 monthly visitors woo hoo! Only took me about 2 years.

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How Your Customers Actually Read Your Emails

This is a guest post by Chris Hexton from Vero.

Have you ever thought about how your customers actually read your emails? As in, how they approach them… mentally?

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How to Get Traffic That Converts

It’s not unusual in our line of work to see the exact same landing page convert at 11% one month, and 55% the next – without making any changes. How so?

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How to Use Social Media To Drive Sales

According to a report by Nielsen on social media, Americans spend three times more time on social media than reading their email.

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How to Generate More Sales From Your Email Marketing Campaigns

Compared to social media and content marketing, email is a mature channel for engaging online consumers. Its longevity is a testament to its ability to increase sales, converting leads into buyers and buyers into repeat customers.

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7 Underused Email Campaigns That Will Help You Nail Your Conversions

This is a guest post by Chris Hexton from Vero.

Every business sends emails, but not everyone does so successfully. Mastering some savvy automated campaigns is an easy way to permanently get ahead of your competition.

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7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.

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How to Get Subscribers to Actually Consume Your Content

You have an opt-in form on your site and somebody filled it in. Hooray! You just gained another subscriber on their way to read your content and buy your stuff. Or did you…

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What’s on my mind

Hi, I'm Peep Laja—founder of CXL. I'm a former champion of optimization and experimentation turned business builder.

I do a lot of thinking, reading, and writing around business, strategy, and optimization. I send a weekly newsletter with what's on my mind on this stuff.

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