Google Ads for Beginners Course
Master the basics of Google Ads
1h 30min | 12 lessons
In this course, you will learn how to:
- Set up high-performing Google ads campaigns that attract the right audience.
- Optimize bids, keywords, and targeting to maximize conversions.
- Avoid common mistakes that drain ad spend without delivering results.
- Track and measure ad performance with confidence.
- Build a scalable, repeatable system for long-term success.
Trusted by marketers at
Master Google Ads for Beginners to create profitable campaigns and optimize your ad spend
Course Length:
1h 30min. 12 lessons.
This course isn’t just about theory, it’s about practical execution. You’ll learn the exact steps to structure and manage campaigns like a pro, even if you’re new to Google Ads. Walk away with the skills to build campaigns that bring in real business results, not just traffic. Learn how to conduct keyword research, select effective bidding strategies, and analyze performance data to make informed adjustments and achieve a strong ROI.
After completing this online course on Google Ads for Beginners, you will be able to assist your team and company with:
- Launching Google Ads campaigns that generate measurable business outcomes.
- Optimizing ads for higher conversions while minimizing wasted spend.
- Targeting the right audience with the right message at the right time.
- Measuring ad performance accurately to make data-driven improvements.
- Scaling campaigns efficiently without overspending.
This course is for you if you are responsible for:
- Running paid search campaigns but struggling to see results.
- Managing ad budgets and needing to improve efficiency.
- Generating more leads, sales, or website traffic through Google Ads.
- Learning the fundamentals of PPC without wasting money on trial and error.
- Setting up or optimizing Google Ads campaigns for clients or your own business.
Look no further than CXL, this is the best and most recommended course you will find on Google Ads for Beginners.
Subscribe now and get access
Course Curriculum
Google Ads for Beginners
The Google Ads Interface
Setting Up Conversions
How Search Campaigns Are Made
Search Queries, Keywords & Match Types
Grouping Keywords
What is Quality Score
Different Bidding Types & How to Choose
Optimizing Using Search Query Reports
Optimizing Using Auction Insights
Using Audiences for Deeper Insight
Course Wrap-Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
The main differences are the billing period and access to live courses:
Annual: On-demand courses plus live courses, including new live courses throughout the year. Billed annually and offers the best value..
Monthly: On-demand courses only. Billed monthly.
Quarterly: On-demand courses only. Billed every 3 months at a lower monthly rate.
What is the difference between the individual and teams plans?
Individual plans are designed for one learner.
Team plans are available for 2 or more people and include additional tools to help manage learning across your team, including:
- Track learning progress and engagement.
- Invite and manage team members.
- Create learning roadmaps for individual users.
What is included in the subscription plan?
All subscription plans include:
- 80+ certifiable B2B marketing courses and Minidegree programs.
- Certificates that can be added to LinkedIn.
- Progress tracking.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can change between Monthly, Quarterly, and Annual billing plans.
If you would like to move from an individual subscription to a team plan, please contact our Customer Success team via live chat and we’ll be happy to help.
What is the difference between the AI Native cohort and the subscription?
The AI Native cohort is a guided learning experience focused specifically on becoming an AI Native Marketer. It includes live cohort sessions, session recordings, preparation materials and resources, progress tracking, and certification.
The subscription gives you access to our broader library of B2B marketing and AI courses. The Annual subscription also includes access to live courses throughout the year.
Does the AI Native cohort include access to the full CXL course library?
No. The AI Native cohort is a separate learning experience focused on the AI Native Marketer program.
If you want access to the wider CXL course library and ongoing learning content, you can choose one of our subscription plans.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.