Google Ads for Beginners Course
Master the basics of Google Ads
1h 30min | 12 lessons
In this course, you will learn how to:
- Set up high-performing Google ads campaigns that attract the right audience.
- Optimize bids, keywords, and targeting to maximize conversions.
- Avoid common mistakes that drain ad spend without delivering results.
- Track and measure ad performance with confidence.
- Build a scalable, repeatable system for long-term success.
Trusted by marketers at
Master Google Ads for Beginners to create profitable campaigns and optimize your ad spend
Course Length:
1h 30min. 12 lessons.
This course isn’t just about theory, it’s about practical execution. You’ll learn the exact steps to structure and manage campaigns like a pro, even if you’re new to Google Ads. Walk away with the skills to build campaigns that bring in real business results, not just traffic. Learn how to conduct keyword research, select effective bidding strategies, and analyze performance data to make informed adjustments and achieve a strong ROI.
After completing this online course on Google Ads for Beginners, you will be able to assist your team and company with:
- Launching Google Ads campaigns that generate measurable business outcomes.
- Optimizing ads for higher conversions while minimizing wasted spend.
- Targeting the right audience with the right message at the right time.
- Measuring ad performance accurately to make data-driven improvements.
- Scaling campaigns efficiently without overspending.
This course is for you if you are responsible for:
- Running paid search campaigns but struggling to see results.
- Managing ad budgets and needing to improve efficiency.
- Generating more leads, sales, or website traffic through Google Ads.
- Learning the fundamentals of PPC without wasting money on trial and error.
- Setting up or optimizing Google Ads campaigns for clients or your own business.
Look no further than CXL, this is the best and most recommended course you will find on Google Ads for Beginners.
Subscribe now and get access
Course Curriculum
Google Ads for Beginners
The Google Ads Interface
Setting Up Conversions
How Search Campaigns Are Made
Search Queries, Keywords & Match Types
Grouping Keywords
What is Quality Score
Different Bidding Types & How to Choose
Optimizing Using Search Query Reports
Optimizing Using Auction Insights
Using Audiences for Deeper Insight
Course Wrap-Up
Susan has spent the last 20 years in marketing, specializing in paid search and social for brands and agencies. She has managed tens of millions of ad dollars working with many household names, including General Motors, Instacart, and She’s Birdie.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Google Ads for Beginners Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.
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Frequently asked questions
Plans
What is the difference between the monthly, quarterly and annual plans?
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes. Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
- Invite and manage people learning on your team.
- Create roadmaps for each individual.
- Access team learning engagement reports.
- Assign members to your team as managers to assign content and view reports.
What is included in the subscription plan?
You’ll get:
- Access to 80+ certifiable B2B marketing courses and Minidegree programs.
- Live courses and workshops, on annual plans only.
- Earn certificates and add them to LinkedIn.
- Thousands of playbooks and resources.
- Roadmapping and progress tracking.
- Premium support.
Are live courses and workshops included?
Live courses and workshops are included on annual plans. Monthly and quarterly plans cover the on-demand catalog and every Minidegree.
Can I switch plans later if I want to?
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual). If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
What are the payment options available?
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
Can I pay in my own currency?
All of our products are priced in USD currency. We have established a system where you can pay in your local currency.
Is there a discount available?
- We don’t do discounts. Our focus is on the product. Providing the best, highest quality content with our courses.
- The listed price on the site shows the best price. You can buy with confidence.
- We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.