Acquisition Archives

On-SERP SEO: How To Optimize Zero-Click Results

The SEO game is changing. Long gone are the days when all it took to rank on Page 1 was a good keyword choice and a few backlinks.

Google’s search results are becoming so much more than 10 blue links, in part because those links are now richer and more interactive—and sending fewer clicks to sites.

A new concept is replacing the traditional SEO approach. Instead of monitoring and improving organic rankings alone, you need to embrace a more integrated strategy: on-SERP SEO.

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Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

As a marketer, being data driven is essential.

The problem is, most companies aren’t using their data to the capacity they could be. It’s almost a universal problem, and it means you’re leaving money on the table.

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Machine Learning for Paid Ads: Best Practices in a New Era

Digital advertising relies on serving the right ad to the right audience in real time. The better we get at that, the better we do—that’s the industry mantra, and for a reason.

We’ve witnessed vast improvements in the volume and accuracy of customer data, and worked in increasingly sophisticated ad platforms.

Machine learning and AI improve the ability to recognize patterns and pull the right responses from a database. Anyone who doesn’t learn to use the AI features of ad platforms now will be left behind. Many already have been.

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Updating Content: Process and Results for CXL

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did.

A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.

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6 Smart Ways to Capture Emails

As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.

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How to Grow an Affiliate Marketing Program

Bo Bennett once said, “Affiliate marketing has made businesses millions and ordinary people millionaires.”

At the same time, affiliate marketing has a mysterious aura. Many of the top search results for the term focus on what it is and whether you can make money from it.

The truth is that it’s not all that mysterious. It’s nothing more than another marketing channel for you to experiment with, analyze, optimize, and grow.

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How to Use Negative Keywords (Especially Broad Match)

It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”

Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.

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How to Scale Organic Traffic (Without Writing a Million Blog Posts)

In-house SEOs and consultants alike are routinely challenged to find new opportunities to expand organic traffic. But the classic approach of researching new keywords then writing articles for those that match your domain strength doesn’t work for all sites.

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How to Run Online Sweepstakes Campaigns

It seems like everyone is running some type of online sweepstakes campaign nowadays. Some of them good, some not so much. Here is our guide to running an effective (and legal) sweepstakes campaign online.

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Lead Magnets: Ideas and Examples to Grow Your Email List

More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.

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Acquisition

On-SERP SEO: How To Optimize Zero-Click Results

Customer Data Platforms: The Next Big Shift in SaaS Marketing Stacks?

Machine Learning for Paid Ads: Best Practices in a New Era

Updating Content: Process and Results for CXL

6 Smart Ways to Capture Emails

How to Grow an Affiliate Marketing Program

How to Use Negative Keywords (Especially Broad Match)

How to Scale Organic Traffic (Without Writing a Million Blog Posts)

How to Run Online Sweepstakes Campaigns

Lead Magnets: Ideas and Examples to Grow Your Email List

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