How to Create an Email Drip Campaign in 6 Simple Steps
An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.
Acquisition
Ecommerce Content Marketing: The CXL Guide for 2023
In ecommerce, paid advertising heavily drives growth. But competing on price and budgets isn’t the only way to win customers.
In just four years, beauty brand Frank Body grew its ecommerce brand to over 80,000 visitors per month and $20 million in annual revenue in a highly competitive marketplace with little-to-no marketing budget.
How? By focusing on content marketing.
In this article, you’ll learn about efficient content marketing strategies to win customers and engage your audience. We’ll also provide a framework based on the marketing funnel to help you identify where specific content fits in your marketing plan (or where you may have content gaps).
Search Intent: How to Analyze and Optimize Your Site
What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.
6 PPC Tactics for Account-Based Marketing Campaigns
PPC campaigns continue to become increasingly well-targeted. More and more companies are using tactics like single-keyword ad groups (SKAGs) and single-product ad groups (SPAGs).
While those tactics may have differentiated your campaigns in the past, they no longer do (or won’t soon). One way to stand out is to go beyond keyword targeting and create PPC campaigns for specific targets—an account-based marketing (ABM) strategy.
How to Run a Successful Marketing Campaign on Product Hunt
A new product launch is never easy, even if you’re a well-known marketer or entrepreneur. Product Hunt, if used properly, can be an effective way to launch a new product in a crowded market.
Cold Emails: Can They Work, Or Are They Just Spam?
Cold emails are unsolicited emails sent to previously uncontacted recipients.
The term has a bad reputation. To many, cold emails are synonymous with spam and a nuisance—one reason why U.S. workers spend 3.2 hours checking their work email each day.
Why would anyone want to use cold email? Because, when done well, it can work. Cold email is not a replacement for inbound methods but a supplement—a way to drive near-term growth while inbound campaigns gain traction.
How to Create a Marketing Campaign That Stands Out
Plenty of us have witnessed a marketing campaign gone wrong. Remember that recent Pepsi commercial featuring Kendall Jenner trying to settle a Black Lives Matter protest with a can of Pepsi? I just remember thinking (as I gagged), “How did that actually make it to market?!”
Yet despite some major fails, marketing continues to be the differentiator that sets a brand apart within a crowded market.
5 Content Marketing Strategies for Niche B2B Industries
The “classic” idea of content marketing—cranking out SEO-focused articles, ranking for hundreds of keywords, generating visitors, leads, and paying customers—doesn’t work in all industries.
Freemium vs. Free Trial: Analyzing Pros and Cons of All Pricing Models
Freemium and free-trial signups have one thing in common: Neither generates revenue.
You may agonize over the decision to choose one path over the other, but you can save that strategic energy for figuring out how to transition more free users into paying customers with user onboarding.
PPC Automation: Is the Future of Paid Search Already Here?
Will PPC look like this in 2020?
Probably not. Nonetheless, there are some amazing automation opportunities that make the life of Marketing Managers, CMOs, and PPC experts quicker and more efficient—especially for fast-growing companies that need to scale their campaigns.