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6 Conversion Rate Optimization Case Studies With Surprising Results

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.

Here are six studies that had some pretty surprising insights.

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How Creating a Sense of Urgency Helped Me Increase Sales By 332%

A few years ago, I launched a kind of “Groupon deal for musicians.” I gave away $1,250 worth of products, including recording time, iTunes distribution, and a guitar-string endorsement deal for just $69. The deal was good for only 100 hours, and there were just 5,000 packages available.

I had invested a lot into the campaign. Not only had I spent four months putting it together, but I had also put a significant amount of my personal savings into ensuring that this campaign was everywhere during those 100 hours.

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How To Write "Compelling" Copy When You Don't Have An Audience.

Wondering how to write “compelling” copy? Consider this.

According to a 2012 psychological study conducted in France by psychologist Remi Radel, humans can perceive the meaning of words in as little as 1/300th of a second.

Researchers recruited students for the test, asking all of them to arrive at the lab without having eaten for at least 3 or 4 hours. Half of the students were told there would be a delay of an hour and to eat lunch. The other half had only a 10 minute delay before the start of the test – and given no chance to eat.

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Universal Analytics: Understanding the Value of the User-ID w/ Justin Cutroni

You may have heard that Google recently announced that Universal Analytics was officially out of beta.

But what does that mean & more importantly, how can you take advantage of Universal Analytics to improve your business?

Let’s start with the basics.

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Unlocking Your Company's Growth Engine w/ Conversion Rate Optimization w/ Sean Ellis

If you’ve heard of Dropbox, Eventbrite, LogMeIn or Qualaroo, you’re familiar with my work.

I’m Sean Ellis & I’d like to tell you how Conversion Rate Optimization played a critical role as the growth engine for the companies I’ve worked with. I’m going to lay out the specific tests & processes I’ve used to grow these startups into incredibly valuable businesses.

How important is CRO? It was the key to our success in scaling LogMeIn to a publicly-traded company, and helped us optimize our referral program at Dropbox, whose latest funding figures peg it’s value at a rumored $10 billion.

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Does Your Value Proposition Effectively Communicate How You're Different?

Your product is so similar to 2 or 3 major competitors in the market that you wonder why people even chose you in the first place. What’s your differentiation strategy?

Maybe it’s because you’re priced competitively. Maybe it’s because you’ve got better testimonials & referrals from your existing customers. Maybe your UX is a better fit for your customers?

Who knows?

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Why Keyword Themes + Modified Broad Match = Winning PPC Strategy

Cutting out noise and creating a PPC strategy that drives business: it’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real.

By combining ad group theming and modified broad keywords, you can create targeting that rewards you with qualified traffic right away. It’s a structure that rewards you again and again by delivering even stronger target keyword sets.

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Onboarding Emails: What Happens after They Sign-Up?

Think about every lead magnet you’ve ever signed up for.

Of all of those free ebooks, courses, and discount codes, how many onboarding flows actually convinced you to become a customer?

And, if they did, how many do you still buy from?

Judging by my own inbox after I hand over my email address, what happens is just…disappointing.

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Site Review

In today’s review I’m reviewing 2 different ecommerce product pages.

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How To Boost Ecommerce Sales With Upselling

What is the impact of upselling in ecommerce?

According to Forrester research analyst Sucharita Kodali, product recommendations are responsible for 10 to 30% of ecommerce site revenues.

Way back in 2006, Amazon reported that 35% of its revenues were a direct result of its cross sales and upsells.

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