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Conversion Optimization

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Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.

Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”

This post shows you 14 keys to building sign-up forms that convert.

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Airplane in the sky

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.

Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.

Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.

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Competitive Analysis

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

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Image Carousels and Sliders? Don't Use Them. (Here's why.)

I’m sure you’ve come across dozens, if not hundreds, of image carousels or sliders (also called “rotating offers”). You might even like them. But the truth is that they’re conversion killers.

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Which Button Color Converts the Best?

Color is an essential part of how we experience the world. But do colors really matter for conversion optimization? Can a button color guarantee better performance for a call to action (CTA)?

No single color is better than another. Ultimately, what matters is how much a button color contrasts with the area around it.

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How To Create Customer Personas (with Actual, Real-Life Data)

Customer personas are detailed representations of segments within your target audience. Fueled by data-driven research, they map the “who” behind the buying decisions of your products or services.

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Long form sales page

You know those sales pages that are really, really long? They’re great, but they mostly suck. I mean, the way they’re usually implemented sucks.

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6 Conversion Rate Optimization Case Studies With Surprising Results

In the world of conversion optimization it’s always a good idea to keep your eyes open for case studies that you can learn from, adapt to your needs and go test it.

Here are six studies that had some pretty surprising insights.

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Need a Win, Like, Now? Here's What to Do.

What happens when a marketing generalist asks a team of CRO experts for ideas on “low-hanging fruit” or “quick wins”?

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As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.

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