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Conversion Optimization

Need a Win, Like, Now? Here's What to Do.

What happens when a marketing generalist asks a team of CRO experts for ideas on “low-hanging fruit” or “quick wins”?

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As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.

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Tag Management: How to Monitor & Improve Site Performance

There are hundreds of services for site tracking, advertising, customization, and, in general, souping up your ability to measure, reach, and convert your visitors.

Most services rely on JavaScript to track the activity of visitors on your website and report on—or respond to—their behavior.

When people talk about “tags,” they’re talking about snippets of JavaScript provided by third-party services like Google Analytics, AdRoll, Adobe Analytics, etc.

Each tool can improve your ability to reach and serve customers, but it also means adding a new piece of JavaScript (i.e. a tag) to your site.

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Headlines that Convert: 5 Key Characteristics

We see somewhere between 4,000 and 10,000 marketing message per day. To get conversions, you must first grab attention, and the headline is what everyone sees first.

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Mobile Conversion Optimization: Common Mistakes & How to Fix Them

If there’s a consensus about anything in the mobile market, it’s that mobile ecommerce conversions are lower than on desktop.

Smartphones have the lowest conversion potential, but tablets also win fewer conversions compared to desktop.

For example, Monetate reported that, globally, desktop conversion rates are more than twice that of mobile devices:

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Google Analytics & Optimization: 10 Experts Share Their Favorite Reports

Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.

That’s why we want good data for:

  1. Which pages have uplift opportunities;
  2. Specific page issues.

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Great User Experience (UX) Leads to Conversions

What’s user experience (UX) got to do with conversions? Everything.

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5 Underused Google Analytics Reports for Conversion Insights

Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.

You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.

I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.

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40+ Conversion Optimization Tools (Reviewed by Experts)

Men have become the tools of their tools.

Henry David Thoreau

Whether you’re a conversion optimization agency, consultant, or in-house at a startup or enterprise, investing in the right conversion optimization tool is a big decision.

We’re asked often whether a tool is good, bad, or downright awful, and until now, haven’t put it all together into a cohesive post.

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Mobile Ecommerce Design: How to Earn More Conversions

There are an almost limitless number of mobile usability gotchas that need to be identified and gradually refined.

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Introducing our new Technical Marketing Minidegree

This minidegree is designed by Google Development Expert, Simo Ahava, and will help you gain the technical skills needed to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.

Launching Thursday, November 19th.

Sign up for launch updates

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