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How Personalized Marketing Can Increase Your eCommerce Sales

Marketing doesn’t end after you’ve attracted new users to your website. Marketing doesn’t end after you’ve made the sale.

If you’re interested in increasing customer lifetime value, know the real journey begins after that first sale is made.

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How to Create Killer Explainer Videos

You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.

The question is: Can you make it any good?

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5 Underused Google Analytics Reports for Conversion Insights

Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.

You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.

I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.

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Does Your Website Pass The 5 Second Test? [Website Review]

Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.

But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.

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How to Use Negative Keywords (Especially Broad Match)

It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”

Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.

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Is Your Site User Friendly & Conversion Optimized ?  - Website Reviews

Tommy evaluates Cheap Recipe Blog, and The Murray Group, an independent insurance agency out of Rochester NY for user friendly & conversion oriented design.

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Joel Harvey & How To Get More Phone Calls For Your Business

Immediate. Intentional. Intimate.

It may surprise you to know that Joel Harvey of Conversion Sciences has found the value of a phone call to be anywhere between 500-1000% higher than a lead form field.

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Is Your Website Getting In The Way Of Making Sales? - Website Reviews

In today’s review, Tommy is assessing the visual complexity of a cabinet hardware eCommerce site to determine if the visual elements may be getting in the way of conversions.

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How To Start A Business W/ Noah Kagan of AppSumo

Is it possible to make $1,000 profit with no list, on a business that’s less than 24 hours old?

Noah Kagan did, using nothing but a $0.99 domain from Godaddy, his Facebook connections, Linkedin, Skype & Gtalk

In this interview with Noah Kagan of AppSumo, we discuss:

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Empathic Design: Mapping Your Brain, Brand, and Data

What’s the best way to increase conversions? Apart from basic usability fixes, aligning your messaging and design with your users’ motivations is a good bet.

Problem is, discovering user motivations is one of those things that is much easier said than done.

There are, however, research techniques that purport to do just that.

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