Top 10 Articles on CXL In 2014

Top 10 Articles on CXL In 2014

Another one bites the dust. Here are our most read articles for 2014. Make sure you didn’t miss any. 

10#: Testing The Hamburger Icon for More Revenue

Most websites use the hamburger navigation icon to display the menu as it’s become a default option for this. Is that a good idea? There’s a good chance that it’s not.

Author: Peep Laja

9#: How & Why You Should Invest In Getting Good Testimonials w/ Examples

If you’re not investing in testimonials right now, you need to read this.

Author: Tommy Walker

8#: How Creating a Sense of Urgency Helped Me Increase Sales By 332%

I managed to increase my conversion rate from 2.5% to 10.8%. The single largest factor here was increasing the amount of scarcity and urgency.

Author: Marcus Taylor

7#: Mastering The Call To Action – Words, Color, Size & Location

Almost 30% of all A/B tests their customers are running are Call To Action button tests – but most tests fail. Here’s how to make it work.

Author: Ott Niggulis

6#: 7+ Under-Utilized Google Analytics Reports for Conversion Insights

You can find insights for conversion optimization from lots of different reports & some of the juicier reports are lesser known.

Author: Peep Laja

5#: How To Come Up With A Value Proposition When What You Sell ISN’T Unique

You’ve got too many competitors, they’re selling the same stuff, and it looks like all the good value propositions are taken. What can you do?

Author: Tommy Walker

4#: 12 A/B Split Testing Mistakes I See Businesses Make All The Time

A/B testing is fun. However, there’s actually more to it than just setting up a test. Tons of companies are wasting their time and money by making these 12 mistakes.

Author: Peep Laja

3#: How To Calculate & Increase Customer Lifetime Value

That it costs 5-7x more to acquire a customer than it does to retain one isn’t entirely true.

Author: Tommy Walker

2#: How to Design an eCommerce Checkout Flow That Converts

The checkout flow is where the money is at.

Author: Peep Laja

Most popular, #1: The Landing Page Optimization Guide You Wish You’ve Always Had

A list of resources that can be applied specifically to landing page optimization, found here on CXL & from other great websites around the web.

Author: Tommy Walker

Previous lists:

Top 10 of 2013

Top 10 of 2012

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Join the conversation Add your comment

  1. My favorite article is probably the one on testimonials. Very useful.

  2. I always enjoy your articles, but after skimmimg over last years list, I can honstley say I enojyed last year’s content more. -Just a personal preference

    1. Interesting. What has changed, whats the difference between the two years?

    2. Lol, I don’t know. Yet, I do remember “What color coverts best article” and the “21 ways to screw up landing pages” article very well. I think last year focused more a easy wins. With a lack of time I can’t dive into the hardcore stuff. Again this is just a personal preference. I think I love the tricks and tips for conversions that touch base on the psychology angle. Either way, I mean no disrespect, I read them all. Happy Holidays :)

    3. Avatar photo

      Ah well, as time goes by, its less interesting for me to write more basic articles :)

  3. Awesome list. I remember reading 12 A/B Split Testing Mistakes I See Businesses Make All The Time and I can really relate to it. I’ve seen businesses making the mistakes listed in that article time and again.

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Top 10 Articles on CXL In 2014