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Top 10 Most-Read Articles on CXL in 2016

Top 10 Most-Read Articles on CXL in 2016

Every year we publish a list of most read articles on CXL that were published that year. The following 10 new posts got the most pageviews in 2016.

Starting from number 10 and moving up:

#10 7 Retargeting Case Studies That’ll Boost Your Current Campaigns

You already know retargeting works. But what if you’re doing it all wrong?

#9 The Conversion Rate that Actually Matters in Mobile Apps

App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers.

#8 This I Believe – 25 Thoughts for Life

When I turned 36, I wrote down 25 TIBs – things I believe to be true.

#7 How To Increase Perceived Value (and Charge More)

We have a huge opportunity to influence how people feel – how they perceive our product’s value.

#6 Google Analytics Health Check: Is Your Configuration Broken?

90% of Google Analytics configs are broken. Probably yours too.

#5 F-Patterns No More: How People View Google & Bing Search Results

We conducted a new eye tracking study to find out.

#4 6 User Onboarding Flow Examples (With Critiques)

Proper user onboarding leads to more money in the bank.

#3 A Crash Course on A/B Testing Facebook Ad Campaigns

Spending the time upfront to perfect your testing process / structure will go a long way.

#2 12 Google Analytics Custom Reports to Help You Grow Faster

The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation.

#1 Survey Design 101: Choosing Survey Response Scales

How you design a survey or a form will affect the answers you get.

Other important things we published this year

Here are my 3 personal picks based on the impact.

#1 PXL: A Better Way to Prioritize Your A/B Tests

Introducing our new framework for prioritizing tests.

#2 Original research studies

We published a ton of original studies this year which was a lot of fun and a lot of insight.

#3 The 2016 State of Conversion Optimization Report

In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.

Watch out for the 2017 report soon.

Non-blog related highlights of the year

#1 by far: the launch of CXL Institute

This has been huge for us, and it will be huge for the industry as a whole too. Big plans, big growth. High impact.

#2: Our annual events CXL Live and Elite Camp. 

Registration for CXL Live 2017 is open!

#3: Releasing our conversion-focused UX guidelines for ecommerce

If you have high transaction volume, you get tons of A/B testing ideas from our research-based guidelines.

If you run a low traffic website and can’t do A/B testing yet, you’re most likely better off by implementing all of these right now.

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Join the conversation Add your comment

  1. A great year for Conversion XL. You guys are the best. Keep up tge good work.

  2. Hey Peep, really nice articles, especially on your beliefs. I also traveled after my business gave me a bit of location independence, and this was a huge eye opener for me. As you wrote you were one in Central America, I now wonder if I may have seen you in Costa Rica :D

    Important question — how do you handle the kids with all the travelling you do? My wife and I want to have kids soon, so I’m wondering what’s the best approach.

    Lots of love from Taiwan!

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