Every year we publish a list of most read articles on CXL that were published that year. The following 10 new posts got the most pageviews in 2016.
Starting from number 10 and moving up:
You already know retargeting works. But what if you’re doing it all wrong?
App engagement, or rather lack of app engagement, is becoming the key challenge for app marketers.
When I turned 36, I wrote down 25 TIBs – things I believe to be true.
We have a huge opportunity to influence how people feel – how they perceive our product’s value.
90% of Google Analytics configs are broken. Probably yours too.
We conducted a new eye tracking study to find out.
Proper user onboarding leads to more money in the bank.
Spending the time upfront to perfect your testing process / structure will go a long way.
The most actionable, useful data is concealed and it can only be revealed through custom reports and segmentation.
How you design a survey or a form will affect the answers you get.
Other important things we published this year
Here are my 3 personal picks based on the impact.
Introducing our new framework for prioritizing tests.
We published a ton of original studies this year which was a lot of fun and a lot of insight.
In this 2016 State of Conversion Optimization Report, we gave a 48 question survey to 722 people who work in the optimization space.
Watch out for the 2017 report soon.
Non-blog related highlights of the year
#1 by far: the launch of CXL Institute
This has been huge for us, and it will be huge for the industry as a whole too. Big plans, big growth. High impact.
#2: Our annual events CXL Live and Elite Camp.
Registration for CXL Live 2017 is open!
#3: Releasing our conversion-focused UX guidelines for ecommerce
If you have high transaction volume, you get tons of A/B testing ideas from our research-based guidelines.
If you run a low traffic website and can’t do A/B testing yet, you’re most likely better off by implementing all of these right now.