Top 10 Most-Read Articles on CXL in 2015

Every year we publish a list of most read articles on CXL. Out of all the blog posts we published in 2015, these got the most attention.

#10 The Advanced Guide to Emotional Persuasion

People are not rational. Here’s how to really persuade them.

#9 A Complete List of Things That Always Boost Conversions

Full list.

#8 5 Uncomfortable A/B Testing Questions

Measuring the impact of testing is not really so transparent as we’d like to think.

#7 19 Psychological Tactics for Successful Crowdfunding Campaigns

How to convince people to give you money for something that they won’t receive for months (and possible longer).

#6 Lies Your Designer Told You (or Data vs Design)

We make data vs design out to be some great collision of disciplines when in fact they are not opposites, and they can and should work together.

#5 Bayesian vs Frequentist A/B Testing – What’s the Difference?

There’s a philosophical statistics debate in the optimization world: Bayesian vs Frequentist.

#4 One-Tailed vs Two-Tailed Tests (Does It Matter?)

There’s still a lot of confusion and misunderstanding about one-tailed and two-tailed testing.

#3 How to Come Up with More Winning Tests Using Data

The success of your testing program is a sum of these two: number of tests run (volume) and percentage of tests that provide a win.

#2 How Much Copy to Write on Your Home Page?

The problem is writing copy for them can be a confusing process because it’s too easy to forget they often function more like a long form sales page than a traditional home page.

And the most read post of the year:

#1 11 Things That Work More Often Than Not in A/B Tests

While there are no universal rules in conversion optimization, there are some things that tend to work more often than not.

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Top 10 Most-Read Articles on CXL in 2015