Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

Your website is leaking money. Everybody’s is.

The first step toward plugging the leaks is identifying where the leaks are. Which funnel steps, which layers of your site, which specific pages are leaking money? Google Analytics can provide answers.

video
Keep reading »
How to Identify Your Online Target Audience and Sell More

What’s more important, traffic or conversions? If you send me 50k people from a classic tractor repair website and 500 from a prominent marketing site, which one is going to be better for my business?

Unless you’re in the pageview business, you should first and foremost care about conversions. Conversions take place when targeted traffic meets relevant offer. It all starts with doing your persona research and understanding what your customers need or want.

Keep reading »
11 Low-Hanging Fruits for Increasing Website Speed (and Conversions)

Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic (everyone is), site speed becomes even more important. No one wants to download a 4MB website on their smartphone, but most sites are that way. Your website can be different.

Keep reading »
5 Principles of Persuasive Web Design

Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.

But what about persuading somebody without words—possible?

Keep reading »
Sign-Up Forms: 14 Ways to Increase Conversions

Growing your mailing list and generating leads should be a focus of your marketing. If HubSpot didn’t have 215,000 blog subscribers, they wouldn’t have a business.

Too many businesses don’t give sign-up forms enough attention. They just throw something together—then complain that online lead generation “doesn’t work.”

This post shows you 14 keys to building sign-up forms that convert.

Keep reading »
How to Increase Ecommerce Conversion Rates

If you run an ecommerce shop, you’re always trying to boost your sales. Here’s how to increase the conversion rate of your ecommerce site.

Keep reading »
Promo Videos: What Really Matters (with Examples)

Planning to create a promo video to increase conversions? Good idea.

Keep reading »
How to Create an Email Drip Campaign in 6 Simple Steps

An email drip campaign is a series of messages that are sent, or “dripped,” in a predefined order at a predefined interval.

Keep reading »
How Images Can Boost Your Conversion Rate

People hardly buy anything without seeing it. Usually, they also want to touch it, hold it, or take it for a spin. You really can’t do those things online (unless it’s SaaS product). So, to compensate for all of that, you need to work twice as hard to make your products come alive via excellent photography and graphics.

Keep reading »
How to Build a High-Converting Landing Page: Rules, Structure, & Design

A landing page is the first page that visitors see after clicking on your banner ad, PPC ad, or promotional email. It can be a specific page on your website or a separate page created exclusively for search engines.

Landing pages direct visitors to take a specific action, such as making a purchase, completing a registration, or subscribing to your email list.

Your landing page often determines the success of your ad campaign. A good landing page equals good ROI. A crappy landing page (needlessly) wastes money.

Keep reading »