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Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

10 Useful Findings About How People View Websites

Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.

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Google Analytics & Optimization: 10 Experts Share Their Favorite Reports

Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.

That’s why we want good data for:

  1. Which pages have uplift opportunities;
  2. Specific page issues.

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Great User Experience (UX) Leads to Conversions

What’s user experience (UX) got to do with conversions? Everything.

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7 Underused Google Analytics Reports for Conversion Insights

Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.

You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.

I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.

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Lead Magnet

More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.

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Pricing Experiments You Might Not Know, But Can Learn From

Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.

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The Hamburger Icon: Does It Help or Hurt Revenue?

For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.

Many sites use the hamburger navigation icon to display the menu. It’s become the default option.

But is the hamburger menu the best idea? Maybe not.   

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The 10 Most-Read Articles of 2019

Time flies when you’re having fun. We published almost 90 posts this year. Here are the articles that captured more eyeballs than any others.

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Ridiculously Effective Technique for Online Lead Generation

An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything—especially on their first visit. So instead of trying to sell them right away, we should capture leads (i.e. emails) instead.

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What You Need to Know about Marketing & Strategy

Anyone can create a product. That’s not the hard part. The hard part is selling the product.

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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