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Peep Laja

Peep Laja

Peep Laja is the founder of CXL. He’s a renowned conversion optimization champion and was nominated as the most influential CRO expert in the world.

After running the CXL agency arm for five years, he started CXL Institute, where data-driven marketers get trained.

Over the last 20 years, Peep has worked in web development, marketing consulting, B2B sales, SEO, PPC, and SaaS.

Differentiation Strategy (and the Sea of Sameness)

Legendary Harvard Business School professor Michael Porter defines competition in business as the struggle to attain a profitable, unique position in the market. Instead of “competing to be the best,” you should “compete to be unique.”

A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that.

Curiously, not so much. In fact, it’s the opposite—the world has a massive sameness problem. Sameness is the default for most companies today.

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People Comparison Shop, Stupid

If you think people might buy your products or services without checking out the competition first, think again.

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Pricing Strategies: 16 Articles You Need to Read

Most businesses struggle with their product pricing strategies. Are you charging too much or too little? What’s the right price to charge so you can grow your bottom line?

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10 Useful Findings About How People View Websites

Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.

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UX Mistakes

Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.

Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.

If you’re making one or two of these mistakes, you’re needlessly burning money.

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As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.

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Google Analytics & Optimization: 10 Experts Share Their Favorite Reports

Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.

That’s why we want good data for:

  1. Which pages have uplift opportunities;
  2. Specific page issues.

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Great User Experience (UX) Leads to Conversions

What’s user experience (UX) got to do with conversions? Everything.

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7 Underused Google Analytics Reports for Conversion Insights

Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.

You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.

I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.

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Lead Magnet

More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.

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Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

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We’re running the CXL Sprint program in three other disciplines:

  • CRO program management
  • Growth experiments
  • Differentiation

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