A very common scenario: A business runs tens and tens of A/B tests over the course of a year, and many of them “win.” Some tests get you 25% uplift in revenue, or even higher.
Yet when you roll out the change, the revenue doesn’t increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come?
80% of people never leave home without their phones in hand.
We do everything with it, including shopping, research, social media and more.
Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.
Here’s what you need to know about mobile internet users and their purchasing behavior.
When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics.
Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.
Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.
Legendary Harvard Business School professor Michael Porter defines competition in business as the struggle to attain a profitable, unique position in the market. Instead of “competing to be the best,” you should “compete to be unique.”
A differentiation strategy is a way to stand out from the noise and give people a reason to choose your business over others. You’d think companies would be all about that.
Curiously, not so much. In fact, it’s the opposite—the world has a massive sameness problem. Sameness is the default for most companies today.
While running A/B tests on all your traffic at once is often tempting, it’s best to target mobile and desktop audiences separately.
If you think people might buy your products or services without checking out the competition first, think again.
As a marketer and optimizer it’s only natural to want to speed up your testing efforts. So now the question is—can you run more than one A/B test at the same time on your site?
Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.
Most businesses struggle with their product pricing strategies. Are you charging too much or too little? What’s the right price to charge so you can grow your bottom line?
Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.
Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.
If you’re making one or two of these mistakes, you’re needlessly burning money.