What’s user experience (UX) got to do with conversions? Everything.
Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.
You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.
I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
For most sites, mobile traffic is a majority of total traffic, and smooth navigation for mobile users is critical.
Many sites use the hamburger navigation icon to display the menu. It’s become the default option.
But is the hamburger menu the best idea? Maybe not.
Time flies when you’re having fun. We published almost 90 posts this year. Here are the articles that captured more eyeballs than any others.
An average website has a sales conversion of 1% to 2%. So it’d be fair to say that on most sites more than 95% of visitors don’t buy anything—especially on their first visit. So instead of trying to sell them right away, we should capture leads (i.e. emails) instead.
Anyone can create a product. That’s not the hard part. The hard part is selling the product.