User flow is the path a user follows through your website interface to complete a task—make a reservation, purchase a product, subscribe to something. It’s also called a user journey.
And it has a massive impact on conversions.
To maximize your conversions, you have to get the user flow right on your site. Do it by building a user flow that matches user’s needs.
A landing page is your conversion engine—clear, focused, and built to drive action. It’s the first page visitors see after clicking on your banner ad, pay-per-click (PPC) ad, or promotional email, so it needs to leave a lasting impression. It can be a specific page on your website or a separate page created exclusively for search engines.
Whether it’s signing up, making a purchase, or subscribing to your email list, a well-optimized landing page directs visitors to take a specific action.
Ultimately, your landing page will likely determine the success of your ad campaign. A good landing page equals good return on investment (ROI). A crappy landing page (needlessly) wastes money.
Want to know how to persuade people online and get what you want?
The power of influence is usually all that separates the successful from everyone else. These are some tactics, discovered through psychological research, that you have probably not yet heard about, but have the potential to increase your persuasive abilities.
Why is it that some books become bestsellers and others can hardly sell a 100 copies? Why do you read some books with passion and interest but can’t get past the first 10 pages of others? What’s the difference?
What kind of content should you have on your site? How should you structure the menu? What should be the first-level menu items? One or two menus? What should the menu links be called? This post gives you answers.
You know those sales pages that are really, really long? They’re great, but they mostly suck. I mean, the way they’re usually implemented sucks.
Eyetracking and other user research have studied how people look at websites. Here are 10 useful findings you can use.
It’s been ten years since I started the CXL Agency.
We started off with a value proposition “we build websites that sell”. Most of our time went into building WordPress websites. The initial vision was to templetize and scale building conversion optimized websites. There were many problems with that, and we quickly learned, and adapted.
Where to start? This year was…something. Despite everything going on, we still published, and you still read—and got better at data-driven marketing.
Here are the most read articles of the year.
A very common scenario: A business runs tens and tens of A/B tests over the course of a year, and many of them “win.” Some tests get you 25% uplift in revenue, or even higher.
Yet when you roll out the change, the revenue doesn’t increase 25%. And 12 months after running all those tests, the conversion rate is still pretty much the same. How come?