Do you use Google Ads? For many businesses, it can be one of the most cost-effective channels for driving leads and sales. If you do it right, that is.
Google estimates that for every $1 a business spends on Google Ads, they receive $8 in profit. And yet, even with those potentially impressive margins, there are six common mistakes that lead to lost revenue.
If you’re making one or two of these mistakes, you’re needlessly burning money.
As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.
What’s user experience (UX) got to do with conversions? Everything.
Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.
You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.
I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.
More than 95% of your visitors won’t buy anything on their first visit. They’re either just browsing, still in the research phase, or not entirely sure your offer is what they need. It takes time to build trust, instill confidence, and build a relationship.
Lots of entrepreneurs struggle with pricing. How much to charge? It’s clear that the right price can make all the difference—too low and you miss out on profit; too high and you miss out on sales.
Time flies when you’re having fun. We published almost 90 posts this year. Here are the articles that captured more eyeballs than any others.