80% of people never leave home without their phones in hand.
We do everything with it, including shopping, research, social media and more.
Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.
Here’s what you need to know about mobile internet users and their purchasing behavior.
When marketers think of using data to come up with test hypotheses, they often turn to their digital analytics.
Yet often times, qualitative research can offer more insight than anything else working to come up with winning test hypotheses.
Where quantitative stuff tells you what, where, and how much, qualitative tells you ‘why.’ The goal of qualitative research is to gather an in-depth understanding of user behavior and why they took those specific actions.
While running A/B tests on all your traffic at once is often tempting, it’s best to target mobile and desktop audiences separately.
If you think people might buy your products or services without checking out the competition first, think again.
As a marketer and optimizer it’s only natural to want to speed up your testing efforts. So now the question is—can you run more than one A/B test at the same time on your site?
Let’s look into the “why you shouldn’t” and “why you should” run multiple tests at once.
We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.
That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.
Most businesses struggle with their product pricing strategies. Are you charging too much or too little? What’s the right price to charge so you can grow your bottom line?
As a business, your email list is one of the most valuable assets you have. The bigger your list and more engaged your subscribers, the more money you can make.
Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.
That’s why we want good data for:
What’s user experience (UX) got to do with conversions? Everything.