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Analytics

Pitching a Data Strategy? Here's How to Ensure the C-Suite Says “Yes.”

Are you a CMO who thinks accurate attribution is a pipe dream? Or a customer experience director who has to hack together data to create something resembling a customer journey?

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Web Analytics Analysis

For a web analytics analyst or a data-driven marketer, these are words to live by: “Without data, you’re just another person with an opinion.”

Optimization isn’t about educated guesses and hunches, no matter how many years you’ve been in the industry. It’s about doing the research, asking the right questions, digging for clues in problem areas, paying attention to the signs when they appear, and running smart A/B tests.

Web analytics analysis is a big part of that. It helps separate the optimizers from just another person with an opinion.

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Google Analytics & Optimization: 10 Experts Share Their Favorite Reports

Google Analytics helps us identify conversion uplift opportunities. Traffic is precious, and we don’t want to waste it on tests that don’t result in learning or uplifts.

That’s why we want good data for:

  1. Which pages have uplift opportunities;
  2. Specific page issues.

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7 Underused Google Analytics Reports for Conversion Insights

Google Analytics is widely used. But most marketers only scratch the surface when it comes to reports.

You can find insights for conversion optimization from tons of reports—and the juicier reports are lesser known.

I asked some of my friends in the industry to share underutilized reports that they often turn to when looking for insights.

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Google Analytics Health Check

Peter Drucker famously said, “What gets measured gets managed.” But what if your data is wrong? What if you’re not measuring correctly or completely? What if there’s a whole pile of things you think you’re measuring when really…you’re not?

A lot of the people relying on Google Analytics are relying on bad data. No, not because Google Analytics is awful. Because their configurations are broken. That’s why you need to conduct a Google Analytics audit.

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Call Tracking Analytics: Improve Data and the Bottom Line

According to a study, 71% of website visitors complete their purchases offline.

Online, we have plenty of ways to track visitor behavior—cookies, heat maps, click tracking, retargeting, etc., but as soon as that person picks up the phone, we’re lost. We don’t have to be.

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8 Effective Ways to Measure UX

Ever wonder why your site has a lot of visitors but not enough transactions, purchases, or inquiries? In this post, we look at marketing and UX metrics from a slightly different angle.

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The Conversion Rate that Actually Matters in Mobile Apps

Conversion optimization for mobile apps is getting more sophisticated. At first, click-through rate was key. Then we became more performance-oriented and measured click-to-install conversion rate. But that’s just not enough today.

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10 Google Analytics Reports That Tell You Where Your Site is Leaking Money

Your website is leaking money. Everybody’s is.

The first step toward plugging the leaks is identifying where the leaks are. Which funnel steps, which layers of your site, which specific pages are leaking money? Google Analytics can provide answers.

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How to Deal with Outliers in Your Data

One thing many people forget when dealing with data: outliers.

Even in a controlled online A/B test, your data set may be skewed by extremities. How do you deal with them? Do you trim them out, or is there another way?

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Apply for the Turning Data to Insights sprint

Join this 6-week live, interactive training program to learn how to extract the right insights from your data, so you can take data-informed action.

Apply now

We’re running the CXL Sprint program in three other disciplines:

  • CRO program management
  • Growth experiments
  • Differentiation

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