7 Key Lessons I’ve Learned Working at CXL
After about 2.5 years, today is my last day working on growth and content at CXL.
Alex Birkett
The 2017 State of Conversion Optimization Report
In this 2017 State of the Conversion Optimization Report, we gave a 26 question survey to 333 people who work in the optimization space.
The Science of Increasing Customer Loyalty
A common misconception about conversion optimization is that your work ends when the user converts.
This is a limited way of viewing things, however, and you’re likely leaving a lot of money on the table if this is where you stop optimization efforts.
Ecommerce UX Mastery: Beginner to Pro in a Blog Post
In the pursuit of sustainable and consistent ecommerce growth, we look to many places: content, SEO, Facebook, Instagram, paid acquisition, new channels, growth hacking.
But rarely do we turn the focus to our own website and ask, “how can we improve our own ecommerce user experience to drive growth?”
Key Insights from Every Speaker of Elite Camp 2017
Elite Camp is a traffic and (mainly) conversion event held in Estonia every summer. It’s among the very best CRO events in the world, and of course in Europe.
Elite Camp 2017 had an enviable line-up of heavy hitters and rock stars. Here are top insights from every speaker of this year’s event.
How to Avoid Being Deceived By Data
From the outside, it seems like data is impartial. It’s cold, objective, accurate.
In reality though it’s more complicated. In the hands of someone with an agenda, data can be weaponized to back up that viewpoint. Even in the hands of someone benevolent, data can be misinterpreted in dangerous ways.
How to Build a High Performing Growth Team
As technology continues to make data-driven marketing easier to implement and control, one thing remains constant: it’s all about the effectiveness of your team.
How to Choose Digital Marketing Channels for Long Term Growth
How you decide to invest in marketing channels can make or break your business.
That sounds like an obvious statement, but not a lot of people think about it critically. Rather, marketers get trapped in the fervent anxiety of needing to be everywhere at once. This is both ineffective and stressful.
It doesn’t help that there’s a new blog post out every day about how you’re missing out on [X] and this company is killing it by doing [Y]. FOMO is real.
Influencer Marketing: The Data-Driven Marketer’s Guide
Influencer marketing is the talk of the town.
Everyone from the scrappiest startups to the biggest household name brands are investing in it. But if you want to get into it, how do you do it right?
What Does the Future Hold for Conversion Optimization?
“It’s tough to make predictions, especially about the future.” – Yogi Berra
Digital marketing moves at a fast pace. One year something works, and the next year it is obsolete.
Similarly, conversion optimization moves quickly. Sure, there are some core skills that seem foundational and everlasting, but year to year there are also some new skills that crop up.
What are the skills someone should invest in learning if they want to be a top 1% optimization expert in 5 years? What should they learn today?
What are the industry and technology trends that are fueling the need for these skills?