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Alex Birkett

Alex Birkett is a former content and growth marketer at CXL. Currently, he is the co-founder at Omniscient Digital and works on user acquisition growth at HubSpot. Follow his writing at alexbirkett.com.

How to Get Over Inevitable Local Maximum?

At a certain point, the results from your A/B testing will likely slow down. Even after dozens of small iterations, the needle just won’t move.

Reaching diminishing returns, is never fun. But what exactly does that mean? In most cases, you’re probably hit a local maximum.

So the question is, what do you do now?

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Are Grammar Mistakes Costing You Money?

Most articles will tell you that poor grammar can kill sales. While not as important in blog posts as in sales copy, grammatical errors can dissolve credibility, possibly resulting in fewer sales.

But what does the actual data say?

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Fire

As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.

Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.

So how can you use this fact to your advantage?

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How to Increase Perceived Value (and Charge More)

Perception isn’t always the same thing as reality, even when it comes to something as “objective” as your product’s value.

In fact, the perceived value of your product is fairly malleable. There are countless studies, as well as anecdotes, that support the notion that you can tweak small things to increase your product’s value perception.

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Serial Position Effect: Why Order Matters in Optimization

You put tons of time into creating your product, experimenting with acquisition channels, and honing your messaging.

Yet here I am, about to tell you that consumers are often swayed by such subtle nudges as the order in which you present your products, or the “serial position effect.”

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How To Use On-Site Surveys to Increase Conversions

There are few things in marketing we know for certain.

Show a landing page to a panel of experts and ask what’s wrong—and everyone having an answer is one of them.

While there is often no shortage of opinions on how to improve a landing page, the question remains how valuable is most of the feedback?

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5 Analytics Questions You Should Always Ask

In digital analytics, it’s all about asking the right questions.

Sure, in the right context, you can probably get by doing what Avinash Kaushik refers to as “data puking,” but you won’t excel as an analyst or marketer.

In addition, you’ll consistently come up short on bringing true business value to your company.

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A Subscription Pricing Strategy that Works

When it comes to subscription product pricing, you’re not just guessing, are you?

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Image of two women talking

Live chat continues to grow in popularity as a customer support channel for for both brands and consumers.

One study showed that 51% of consumers are more likely to stay with or buy again from a company if they offer live chat support. In another, 20% of the shopping population prefers using live chat to contact a retailer over any other communication method.

Does live chat make sense for you? Let’s take a look at some live chat best practices.

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The Paradox of Choice: Do More Options Really Tank Conversions?

More choice equals freedom, right?

Well, yes, but there’s a good body of evidence that the more choices presented to us, the less happy we are with the one we make.

What does that mean for conversions? Or retention? Or revenue?

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Introducing our new Technical Marketing Minidegree

This minidegree is designed by Google Development Expert, Simo Ahava, and will help you gain the technical skills needed to use data to identify your target audience, discover the content they need, and learn how to produce it at journalistic standards—while proving the ROI for all of it.

Launching Thursday, November 19th.

Sign up for launch updates

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