Jonas Weigert on A/B Testing Beyond the Landing Page (Q&A)
As conversion optimization continues to mature and become adopted by more organizations, it’s always interesting to get an a/b testing tutorial from people in your network to see how they’re approaching growth and optimization. Especially, for me, in the tech startup space, as these companies often live and die by data, and tend to build their organizations around experimentation.
LawnStarter is one such company, so we sat down with their CTO, Jonas Weigert, to learn how they experiment across their product and communication and how they deal with optimization as a company.
