CXL is a B2B marketing training company focused on AI and conversion optimization.
Most training asks you to set time aside to watch videos. CXL works the other way: you learn on the work you already have to do.
In weekly live sessions, practitioners show what they built and how it performs, and CXL’s instructors help you build your own version on your real marketing. You leave with something that works.
What CXL teaches
- AI for B2B marketing: building AI workflows and agents, AI-powered research, content, campaigns and reporting, and visibility in AI search
- Conversion optimization and experimentation: customer research, A/B testing, landing pages and testing statistics
- B2B growth and demand generation: go-to-market, ABM, paid acquisition, SEO and analytics
What members get
Members get live build sessions, instructor feedback, a community of B2B marketers, and an on-demand library of courses and minidegrees taught by practitioners.
Founded by Peep Laja, CXL has trained tens of thousands of marketers.
Frequently asked questions
What is CXL?
CXL is a B2B marketing training company focused on AI and conversion optimization. Marketers learn by building real work with live guidance from practitioners.
Does CXL offer AI training for B2B marketers?
Yes. AI for B2B marketing is CXL’s main focus: building AI workflows and agents for research, content, campaigns and reporting, plus visibility in AI search.
Where can I learn conversion optimization?
CXL has trained marketers in conversion optimization and experimentation for over a decade, covering customer research, A/B testing, landing pages and testing statistics.
Meet the founder, Peep Laja
I’m the founder of CXL.
My unusual name (to most people) is actually pronounced ‘Pep Laya’. (Video of me pronouncing it).
I am from Estonia, but live in Austin, TX (still spend my summers in Europe to escape the Texas heat).
I started CXL as a conversion optimization blog and grew it into a training company for B2B marketers.
My background is conversion optimization and experimentation: customer research, A/B testing and figuring out why people buy. I was voted the #1 most influential conversion optimization expert in the world.
The biggest shift in marketing right now is AI, so that’s where CXL puts its focus: helping B2B marketers build AI workflows that do real work, and testing what actually moves revenue. The principle hasn’t changed since day one. You learn from practitioners who have done it, on your own real work.
If you want to get in touch with me, shoot me an email at [email protected].
Follow me on LinkedIn: linkedin.com/in/peeplaja
Our core values as a company
- Caring. We care more. We give a shit. We see people behind numbers. We do what it takes to help our customers achieve their goals. We go the extra mile. We care about each other. We have trust, honesty and respect.
- Excellence. Everything we do is high quality. Anything worth doing will take time, attention and planning. If we’re gonna do something, it’s either all-in or we don’t do it. We don’t half-ass it, we always full ass everything.
- Learning. We’re ever-evolving, always striving to become better versions of ourselves. We invest in our growth, we put in the work, we show up. We don’t have dogmas, we’re willing to change our minds and change course in light of new evidence.
- Speed. Actions speak louder than words, action now matters even more. We don’t dilly-dally, we decide. Instead of talking about something 10 times, we get into it. Do now rather than later. When you do something, at least then we have something to talk about. We always ask, what’s the best use of my time right now?
- Proactivity. We take responsibility. We’re change-oriented. Initiative and anticipatory action are king. If we see that something is broken, we fix it. We own it. We have integrity, we do what we say.
- Fun. Fun is a serious business at CXL. We make sure we’re enjoying the process while chipping away at the dream. We take breaks to recharge and enjoy the moment.
Wanna join our team? Check our job openings. If there’s nothing that fits – know that I’m always looking forward to hearing from top people – drop me an email.