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All Things Data-Driven Marketing

7 Mistakes That Hurt Your Email Relationship Building Efforts

People will not buy your stuff on their first visit. The more expensive and/or complicated the product, the more time they need to think and decide.

People like to buy from people and businesses they know and like. This is why it’s a good idea to capture emails and build a relationship before you even ask them to buy anything. This post is about getting the most out of your relationship building efforts with your email list.

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The Key To Customer Loyalty

If you want to double your results, you can either double the number of visitors (very expensive), double the conversion rate (possible, but increasingly harder as there’s a max limit to your conversion rate) or double repeat purchases – loyalty.

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How to Get People to Believe What You Write

We live in the age of distrust. Our bullsh*t detectors work at full speed and anything fishy gets caught. Any claim you make without showing proof is destined to fail. We’re all skeptics.

Even if you mean well, people find it hard to believe you. Here are a few principles and a 3-step sequence you can use to make your writing more believable.

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Sell More Stuff Online By Eliminating Click Fear

If you want to sell stuff online, there’s one thing you should always be looking to eliminate – Click Fear. No, it’s not a modern day phobia.

It’s when people are not sure what will happen after they click.

So in most cases they won’t.

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What to Call Your Call to Action

Should you say ‘read more’ or ‘product information’ in your product category view? Which is better – ‘add to cart’ or ‘buy now’?

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How and When to Use Sex to Sell More

Sex sells – everybody knows. Or does it?

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Why You Shouldn't Assume How Users Feel About Your Site [Rant]

I wrote this short rant.

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Invent a new category, charge more

Somebody asked me the other day how can they charge more for their product. Like way more than people are used to paying for products in that category. The solution: create a new product category.

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Design like Jagger or why you shouldn't design your own website (unless you're a designer)

Don’t design your own website. No, really. It will suck.

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53 Ways to Increase Conversion Rate

Somebody asked me the other day, what are all the possible ways to increase the conversion rate? Is there a library of all the things that have made the difference? I looked for one, but couldn’t find it. So I decided to put one together myself.

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