Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
This week, I review a variety of sites to see if they pass the 5 second test & give suggestions on how to improve each.
When I do the 5 second test, I’m asking:
- Where am I?
- What can I do here?
- Why should I do it?
Click To Watch the 9 Minute Review:
- 10 Useful Findings About How People View Websites
- How To Create A Unique Value Proposition
- Coming Up With A Value Proposition When What You Sell Isn’t Unique
- First Impressions Matter
Here’s The Slideshow
Have questions about the 5-second test? Add your thoughts to the comments below.
9 Website Credibility Killers
Learn how to create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it.&blog-opt-in-link=https://cxl.com/wp-content/uploads/2019/08/9_Website_Credibility_Killers_-_PDF.pdf&offer-deliverable-button=Download your PDF&blog-confirm-button=Get your free PDF" ajax=true]
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OMG, so funny!!! Keep up the good work – I LOVE IT!!
Laughing and Learning. In heaven!!
I always look forward to these reviews. Love the delivery and the critiques. Great job.
Just a thought on these reviews…I think there is some helpful stuff, but overall it’s just a bunch of things that you don’t like.
The specific items about readability are great, but it would be nice if you were specific about the solutions. I’m not sure that there is a website out there that doesn’t have something “wrong” with it. In the same way that typos are not a big deal, some other things that are “wrong” with a website don’t matter as much as others.
Does that make sense?
Ha! The format of these reviews is to be as quick and short as possible.
And yes, 50% of my advice will make no difference whatsoever – real analysis is done slowly, carefully, using both quantitative and qualitative data. We (my agency Markitekt) take up to 30 days to conduct full conversion research on sites before we’ll start optimization work
This here is edutainment.
Another nice article.
But maybe you can make article/video with 5 second test on landing pages. I think that not all people (maybe only 10-20%) are coming directly to homepage.
So maybe it will be nice to see analyze and 5 second test on some landing pages and learn what is wrong and so on.
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