Visitors can come from a variety of traffic sources: SEO, Social, Ppc, etc.
But if those visitors can’t tell what your site is about in the first 5 seconds, you don’t stand a snowball’s chance in hell of getting them to convert.
This week, I review a variety of sites to see if they pass the 5 second test & give suggestions on how to improve each.
When I do the 5 second test, I’m asking:
- Where am I?
- What can I do here?
- Why should I do it?
Click To Watch the 9 Minute Review:
- 10 Useful Findings About How People View Websites
- How To Create A Unique Value Proposition
- Coming Up With A Value Proposition When What You Sell Isn’t Unique
- First Impressions Matter
Here’s The Slideshow
Have questions about the 5-second test? Add your thoughts to the comments below.
9 Website Credibility Killers
Learn how to create a web page that inspires trust, not skepticism—that aids a purchase instead of deterring it.