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Tommy Walker

Tommy is the former Editor-in-Chief at CXL. You can follow him on Twitter here.

Traffic jam.

In the big picture, “conversion optimization” boils down to getting more of the right people clicking on the things you want them to click.

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How To Optimize Mobile Pages To Drive Phone Leads

According to a study of 3,000 mobile searchers by Google & IPOS, nearly half indicated that they are more likely to convert elsewhere if they can’t call a business directly from the search result. That’s kind of a big deal.

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Microcopy: Tiny Words That Make A Huge Impact On Conversions

POP QUIZ TIME!

When you think about optimizing your website to increase conversions, what are some of the first things that come to mind?

Do you think about copy? Headlines? The need for a strong call to action?

If you thought about any of those things, you aren’t alone. Recently Ott mentioned in the Mastering The Call To Action article, a study of Visual Website Optimizer’s customers shows most people are testing:

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Shopping cart

An average of 67.75% of all online shopping carts are abandoned according to Baymard Institute, an independent web research company.

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How to Create Killer Explainer Videos

You’ve probably heard that explainer videos can boost conversions anywhere from ten to ten bazillion percent. You may even be toying with the idea of doing one for your company.

The question is: Can you make it any good?

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The Landing Page Optimization Guide You Wish You've Always Had

What follows is a list of resources that can be applied specifically to landing page optimization.

We’ve organized everything to best simulate a visitor’s experience on a landing page from first click to final conversion.

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cheesy stock photo handshake.

When it comes to online imagery, it’s not so much about having images as making sure those images give the visitor a sense of texture, size, scale, detail, context, brand.

According to MDG Advertising, 67% of online shoppers rated high-quality images as being “very important” to their purchase decision, which was slightly more than “product specific information,” “long descriptions,” and “reviews and ratings”:

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12 Unconventional Landing Page Strategies to Increase Conversions

We talk a lot about creating high converting landing pages, getting traffic that converts, and making the most out of your conversion points.

But what we don’t talk about often are outside-the-box landing page strategies you can use to increase conversions right away.

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Call Tracking Analytics: Improve Data and the Bottom Line

According to a study, 71% of website visitors complete their purchases offline.

Online, we have plenty of ways to track visitor behavior—cookies, heat maps, click tracking, retargeting, etc., but as soon as that person picks up the phone, we’re lost. We don’t have to be.

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The Effect of Typography on User Experience and Conversions

Typography is the detail and the presentation of a story. It represents the voice of an atmosphere, or historical setting of some kind. It can do a lot of things. (Cyrus Highsmith)

We only have a handful of tools to communicating online, really. Words, images, colors, and composition are the usual suspects, but they’re stealing most of the credit for what goes into making effective websites and landing pages.

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Enroll in the Predictive Analytics: Live Workshop

Introducing our new two-day live interactive training program.

In this program, you will learn the art and science behind no-code predictive analytics. If you want to learn how to apply prediction to your business using supervised machine learning, this live workshop is for you.

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