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Derek Gleason

Derek Gleason

Derek is the Content Lead at CXL.

He used to do agency-side content marketing and SEO. Before that, he edited encyclopedias. Find him on Twitter.

Updating Content: Process and Results for CXL

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did.

A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.

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Marketing and Growth Lessons for Uncertain Times

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.”

Tim Stewart, trsdigital

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

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No More "Double Dipping" on Featured Snippets—Does It Matter?

On January 23, Google announced that, “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.”

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The 2019 State of Conversion Optimization Report

This is the fourth edition of our State of Conversion Optimization report. The upward and downward trend data is increasingly interesting.

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Want to Know a Secret? Your Customers Do.

The carefully evasive proposal included intriguing tidbits: Jeff Bezos laughed when Mr. Kamen assembled an It for him [. . .] The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer.

The New York Times, January 2001

Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Deprived of source material, journalists wrote articles about articles. Finally, in December 2001, came the big reveal: Ginger was the Segway. 

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What 15 CEOs Learned Building Top Agencies

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency.

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10 Conversion Optimization Myths that Just Won’t Go Away

Every industry is plagued by myths, misunderstanding, and half truths. This is especially true in digital marketing, and conversion optimization is no exception.

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How to Grow a YouTube Channel: Benchmarks & Strategy

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?

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Learning Styles: The Impact on Marketing Messaging

If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.

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moat around castle

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett:

The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.

Economic moats remain tethered to investing: A bigger moat makes a stock a better bet. But the implications are broader, for companies large and small.

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How to change your marketing during and after the crisis

The world has already changed. Your marketing should too.

Check out our Live Panel series with experts in four different industries.

These leaders will discuss how to navigate uncertain times in:

  • Saas & subscription – with Guillaume “G” Cabane from G2 and Patrick Campbell from ProfitWell
  • eLearning – with Dan Layfield from Codeacademy and Dan McGaw from Effin Amazing
  • B2b (coming soon)
  • Ecommerce (coming soon)
Register today

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