Think it’s tough to earn links or shares for your content? Try earning money.
If I told you that a post earned 30 links and 100 shares, how would you respond?
“Wow, must’ve been amazing!”
Your gut reaction says more about the site you’re used to working on than it does about my hypothetical example.
Indeed, the size and power of a site—not necessarily the value of the content—can have the greatest influence on results. That matters, especially when it comes to content research.
What happens when a marketing generalist asks a team of CRO experts for ideas on “low-hanging fruit” or “quick wins”?
Expecting a laundry list of skills or tactics? Don’t.
“Tactics are a dime a dozen,” says GrowthTribe’s David Arnoux, “and what works for me won’t work for you. In the end, it’s all about having a growth engine and running as many (quality) experiments as possible.”
We asked Arnoux and other growth experts what actually works, what matters most, and why so many fall short.
Four things came up over and over again.
The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did.
A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.
On January 23, Google announced that, “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.”
This is the fourth edition of our State of Conversion Optimization report. The upward and downward trend data is increasingly interesting.
The carefully evasive proposal included intriguing tidbits: Jeff Bezos laughed when Mr. Kamen assembled an It for him [. . .] The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer.The New York Times, January 2001
Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Deprived of source material, journalists wrote articles about articles. Finally, in December 2001, came the big reveal: Ginger was the Segway.