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Derek Gleason

Derek Gleason

Derek is the Content Lead at CXL.

He used to do agency-side content marketing and SEO. Before that, he edited encyclopedias. Find him on Twitter.

Need a Win, Like, Now? Here's What to Do.

What happens when a marketing generalist asks a team of CRO experts for ideas on “low-hanging fruit” or “quick wins”?

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What the Best Growth Teams Get Right

Expecting a laundry list of skills or tactics? Don’t.

“Tactics are a dime a dozen,” says GrowthTribe’s David Arnoux, “and what works for me won’t work for you. In the end, it’s all about having a growth engine and running as many (quality) experiments as possible.”

We asked Arnoux and other growth experts what actually works, what matters most, and why so many fall short.

Four things came up over and over again.

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Updating Content: Process and Results for CXL

The traditional blog format—regular, sequential publishing of diary-style entries—no longer makes sense for most businesses. To be honest, it never did.

A B2B website that educates potential buyers isn’t a personal “weblog.” It doesn’t toss out unsubstantiated opinions. It doesn’t age the same way. The earliest articles may cover the most valuable topics, but our throwaway content culture lets older posts rot.

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Marketing and Growth Lessons for Uncertain Times

“Rare is the business that has a formal disaster plan, let alone one that covers a global Black Swan event.”

Tim Stewart, trsdigital

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. But nothing gets better if we stand still.

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No More "Double Dipping" on Featured Snippets—Does It Matter?

On January 23, Google announced that, “If a web page listing is elevated into the featured snippet position, we no longer repeat it in the first page of results.”

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The 2019 State of Conversion Optimization Report

This is the fourth edition of our State of Conversion Optimization report. The upward and downward trend data is increasingly interesting.

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Want to Know a Secret? Your Customers Do.

The carefully evasive proposal included intriguing tidbits: Jeff Bezos laughed when Mr. Kamen assembled an It for him [. . .] The proposal also included proclamations from tech-world celebrities like Steve Jobs, Apple’s founder, that the device might change urban life and could be as significant as the development of the personal computer.

The New York Times, January 2001

Dean Kamen’s code name for the project was “Ginger.” That was all most people knew. But few could wait to learn more. Deprived of source material, journalists wrote articles about articles. Finally, in December 2001, came the big reveal: Ginger was the Segway. 

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What 15 CEOs Learned Building Top Agencies

I asked more than a dozen successful agency CEOs to share how they’ve navigated critical moments—getting started, landing (and keeping) clients, scaling teams, and marketing their agency.

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10 Conversion Optimization Myths that Just Won’t Go Away

Every industry is plagued by myths, misunderstanding, and half truths. This is especially true in digital marketing, and conversion optimization is no exception.

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How to Grow a YouTube Channel: Benchmarks & Strategy

What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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