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Derek Gleason

Learning Styles: The Impact on Marketing Messaging

If you’ve ever worked at an agency, you know the value of client education. Results aren’t persuasive if reports seem like a jumble of acronyms. Trend lines aren’t impressive if they track metrics that appear distant from business goals.

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moat around castle

The concept of “economic moats” came from a 1999 Fortune article by Warren Buffett:

The key to investing is [. . .] determining the competitive advantage of any given company and, above all, the durability of that advantage. The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors.

Economic moats remain tethered to investing: A bigger moat makes a stock a better bet. But the implications are broader, for companies large and small.

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diverging path

What answer is a searcher looking for? For sustainable, valuable search traffic, you’d better provide it.

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Form Analytics: What You Can Track and How to Track It

You spend plenty of marketing dollars trying to get someone to your form. But how much goes to waste at that stage? According to data from Formisimo, roughly two-thirds of those who start filling out a form never complete it.

Why? If you’re not tracking form analytics, you don’t know. The data between a pageview and a form completion (or abandonment) is missing.

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person using laptop

Choosing the right account-based marketing software can be a messy process.

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linkedin video ads on mobile

On YouTube, a keyword-targeted pre-roll ad might show the same video to a CEO and an intern.

On Facebook, an ideal customer may log on to see photos of a new nephew, not to check out a 30-second demo of your SaaS product.

LinkedIn has the potential to resolve both shortcomings:

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steve jobs iphone reveal

Apple created a monster. Every September, millions expect Tim Cook to change the world. Steve Jobs actually did a few times. But, increasingly, the Apple hype-fests are a marketing—not a product—showcase.

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gecko feet

You invest in your employees—mentoring, conferences, training. Yet over time, unused knowledge fades. Employees take other jobs. How do you protect your investment?

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corporate training session

U.S. companies spend billions on training each year. What about marketing departments? How much do they spend? What are they getting out of it? And what are they struggling to solve?

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color samples

The classic graph for the product lifecycle is a sales curve that progresses through stages:

  • a sharp rise from the x-axis as a product transitions from Introduction to the Growth phase;
  • a sustained, rounded peak in Maturity;
  • and a gradual Decline that portends its withdrawal from the market.

Each stage of the product lifecycle has implications for marketing. But an MBA-friendly curve rarely translates to reality. The goal of product lifecycle marketing is not to match the curve but to outline what may work best now and plan for the future.

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How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

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