Experimentation Agency Message Testing Blog Search Start 7-day trial for $1 Training Community Job Board Resources Help

Derek Gleason

foot in the door

“How can a person be induced to do something he would rather not do?”

Keep reading

two women at computer

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.

Keep reading

brain scan

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations.

Keep reading

mixpanel vs google analytics

This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things.

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.

Keep reading

woman mobile shopping

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.

Keep reading

do-you-know-your-users

In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI.

But it’s also essential—89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences.

Keep reading

marketer training on computer

Does investing in employees’ marketing skills pay off? Or is it just a waste?

Keep reading

Categories