Derek Gleason – Page 4 – CXL Institute Revenue optimization services Blog Search Start 7-day trial for $1 Subscriptions Minidegrees Online courses Upcoming courses Resources

Derek Gleason

amazon alexa voice search

Earlier this year, at CXL Live, you asked us about voice search (a lot). More specifically, you asked the hard questions, like:

  • How can ecommerce companies compete with Alexa?
  • How will voice search work given the human urge to shop around?
  • Are there use cases for voice search in B2B?

This post has answers.

Keep reading

burger king bundle

It’s the early 1980s. You’re in charge of a fledgling ESPN, and you have two choices:

  • Add more college basketball—you’re highest-rated programming—to the schedule.
  • Stick with the skiing and billiards you’ve aired for years (because you couldn’t afford anything else).

Which creates the more profitable programming bundle?

Keep reading

terraced hillside

There’s a building. In a back room, a guy peels potatoes. Out front, two people sit at a table. By the door, a person answers a phone.

Does that make the building a restaurant? No? Would it become one if the guy peeled potatoes and oranges?

It’s an absurd standard. It’s also the same one we apply to demand generation.

Keep reading


business meeting

When I last checked, there were 987,119 “thought leaders” on LinkedIn. Soon, there’ll be more than a million. How many of those do you trust?

Keep reading


foot in the door

“How can a person be induced to do something he would rather not do?”

Keep reading


two women at computer

In 2009, Netflix offered $1 million to anyone who could improve the quality of its recommendation engine by 10%. It took two years, but a team finally won. Netflix paid the bounty—then ignored the code.

Keep reading


brain scan

Neuromarketing assesses how our brain reacts to stimuli, not simply what we self-report in qualitative surveys. These are truths that our impulses write onto MRIs. Sometimes, as several studies below illustrate, those two systems—the conscious and subconscious—offer conflicting interpretations.

Keep reading


mixpanel vs google analytics

This post is not a dry feature-by-feature comparison, nor does it include a winner-take-all verdict. Your business won’t benefit from either of those things.

Instead, we’re comparing Mixpanel and Google Analytics in the terms that drive business growth—identifying the core use cases for each tool and the business problems they solve, while highlighting the features that make it possible.

Keep reading

woman mobile shopping

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. Why? Sitelinks.

Keep reading


do-you-know-your-users

In many organizations, user research creates friction. It directly challenges the intuition of others, often at the highest levels. It slows product development. It costs money. It has no clear ROI.

But it’s also essential—89 percent of customers stop doing business with a company after a bad experience. User research delivers the quantitative and qualitative insights to improve those experiences.

Keep reading


How to achieve more with less in content marketing

Find out how to reach more people and get the most value from your content marketing efforts with content recycling.

Join Paul Boag, UX Marketing Specialist @ Boagworks, live Wed. May 27 @ 11 AM CT.

Register here

Categories