CXL
LIVE
2023
Conversion
optimization &
experimentation
event
CXL Live brings together the best in online experimentation, in a relaxed atmosphere. Learn what works best, get a ton of ideas, and build relationships with industry peers.
October 16-17
Austin TX
Where all the top people in experimentation and conversion optimization come together
CXL Live has been the premier conference for CRO and experimentation for almost a decade.
The 2023 event brings a day full of workshops and an interactive conference day with few keynotes and lots of group discussions.
Principles that
make CXL Live an
extraordinary
event:
1.
Relationships
over
powerpoints.
We’ve designed the event to make sure the people that should meet, meet. We hand-curate discussion roundtables and facilitate connections.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out. You should talk!
Shared experiences unite people – making the relationships you form here strong.
2.
Best possible
practitioners
teach their
craft.
You can learn from the people who do the absolute best work in their field. All of our speakers are hand-picked practitioners, no motivational book-tour people, no sales pitches.
It’s a lot of how-to with a sprinkle of inspiration. Model what the best are doing, and reap the rewards.
Speakers stick around for the full event, so you can pin them down for a 1:1 session.
3.
It feels like a
big dinner
party.
Fun is a serious business at CXL Live. All-you-can-eat and drink all day long. Music and entertainment.
You’re leaving your home, it’s gotta be worth it. You’ll have fun, we promise.
It’s not
recorded,
won’t end up
on YouTube
You can pretend a lot of things, but you can’t pretend showing up. Events are not about the content. People forget what one or another speaker said. Most content is available on YouTube anyway, or might be better as a podcast.
What virtual events and online content can’t deliver is human relationships. Conferences are made for lasting professional relationships. That’s the whole point.
We will match you
up with people you
need to meet
Half of the event is designed for meeting people.
We hand-curate whom you should meet.
You have very specific problems and goals. There are people who have the exact same goals, and have already figured it out.
You should talk!
CXL live focuses on building authentic relationships and spending quality time with other like-minded people. Conferences can be great, but most people don’t go for the powerpoint presentations.
And shared experiences unite people – making these relationships much stronger than a random encounter.
How we match
you up with the
right people
We start by surveying every attendee about what they’re working on, key goals, and obstacles. Based on what you tell us, we will:
- create dedicated discussion roundtables, so people working on similar things get together and learn from each other.
- match you with up with relevant folks for 60-min small group roundtables.
This way you get to actually learn how something is done while becoming fast friends.
Masterclass day
(optional)
A day before the conference (October 16) we host a special Masterclass Day. We have a selection of expert workshops to choose from. Every attendee can choose 2 workshops to participate in, one set in the morning, and the second set in the afternoon.
Workshops are a good match for you if you’re really serious about skill building – they’re much longer and go more in-depth than individual sessions at the conference.
A/B TESTING / EXPERIMENTATION MASTERCLASS LIVE WITH TON WESSELING & BEN LABAY
A masterclass on optimizing your A/B testing knowledge by
Ton Wesseling & Ben Labay.
Level: Intermediate
Date: October 16th, 2023
Time: 13:00 – 17:00
Location: Austin, exact location TBD
The following 3 main topics will be presented and discussed in this Masterclass:
- A/B testing to make better business decisions
- A/B testing in a statistically valid way
- Increase the results of your A/B testing efforts
This half-day Masterclass is for everyone who is looking for in-depth insights into the power of A/B Testing and how to maximize the ROI of it within your organization:
Product owners and product managers
Growth managers / leads / marketers / specialists
(Digital) marketing managers / leads / specialists
UX managers / leads / designers / researchers / specialists.
CRO / Conversion managers / specialists
STRATEGIC RESEARCH FOR EXPERIMENTATION WITH EMMA TRAVIS
How to use qualitative and quantitative research methods to inform your experimentation strategy.
Level: Intermediate
Date: October 16th, 2023
Time: 09:00 – 12:00
Location: Austin, exact location TBD
The workshop will cover three main objectives:
- Learn about the role of thematic analysis, its importance for strategic experimentation research, and how to do it
- Learn about exploratory, focused, and validation research; and how to use these research categories to facilitate ongoing user research
- Learn how to determine the most suitable research method/s for any use case
This half-day workshop is for everyone who is looking to run more strategic experimentation via a deeper understanding of your core customer problems:
Product owners and product managers
Growth managers / leads / marketers / specialists
(Digital) marketing managers / leads / specialists
UX managers / leads / designers / researchers / specialists.
CRO / Conversion managers / specialists
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Duration: 8hrs (9am to 5pm).
Lunch included
Added cost: $600
Keynotes by
world-class
practitioners
Shagun Aulakh
Director of Product Management at AMEX
Shiva Manjunath
Senior Product Manager at Motive and Co-founder of podcast ‘From A to B’
Erin Weigel
Writing “Design for Impact” • erindoesthings.com • Principal Designer & Senior Design Manager
David Mannheim
Building Made with Intent: The customer intent platform
Peep Laja
Founder at CXL
Alex Arvanitidis
Senior Growth at Spotify
More keynotes announced soon
Moderators
Jonathan Callahan
Senior Product Manager at Unity
Josh Jennings
CRO at BigCommerce
Priscilla Leake
Director of Digital Experience at ADP
Dan Layfield
Founder at Subscription Index
Kenny Smithnanic
AVP, e-Commerce at Mint Mobile
Sam Rodriguez
CRO at Tommy John
Luke Richardson
Product Manager, Growth at EnergySage
Kyle Pursell
Growth at Shopify
Catherine Crim
Senior Site Optimization & A/B Testing at JCPenney
Haleigh McVey
Senior Digital Experimentation at Hilton
Erika Sentz
Leading CRO strategy & testing at WP Engine
Neil Flinchbaugh
Senior Conversion Rate Optimization (CRO) Manager at doxy.me
Christine Dzou
Leading Web Marketing (CRO/SEO) at Gong
Kevin Yi
Test & Learn Lead at VMware
Collin Crowell
VP of Growth at Kameleoon
Guy Yalif
Cofounder and CEO at Intellimize
Aaron Shaffer
Executive Director, Analytics Innovation at General Motors
Ann Sanguansri
Director of Product, Experimentation at FanDuel
Agenda
| 10:00 am | Welcome words – Peep Laja |
| 10:20 am | Design for impact – Erin Weigel In this talk Erin walks you through the conversion design process. It’s a mental model that aligns your team around experimentation to “make things better, not just different.” She’ll share tips on how to build an experimentation culture within your organization to help everyone learn and grow themselves and the business—together. |
| 10:40 am | Hypotheses are Overrated – What You’re Missing in Your Process – Shiva Manjunath Experimentation Process and Governance is one of the most important things to scaling your experimentation program. However – you probably haven’t realized one of the biggest problems in your process – problem statements. These are the mechanisms which help you unlock your experimentation program by connecting research to the ‘test and learn’ process. |
| 11:00 am | Break |
| 11:30 am | Discussion roundtable: conversion design and scaling experimentation programs. Choose which topic you’re more interested in, and we’ll match you to a table with people from similar businesses. |
| 12:30 pm | Lunch |
| 1:30 pm | From failure to launch: How failing gloriously allows you to learn and grow your experimentation program – Alex Arvanitidis Instead of being afraid of failures, you need to meet them head on. Embracing failures allows both yourself and your experimentation program to grow for the better. I look forward to sharing my stories of how I started out and made my way to leading initiatives and new ideas here at Spotify. |
| 1:50 pm | Leading your experimentation program from drab to fab – Shagun Aulakh Learn ways you can evangelize your experimentation program and gain necessary buy in and traction with key stakeholders and leadership teams. |
| 2:15 pm | Break |
| 3:00 pm | Discussion roundtable #2: growing and evangelizing experimentation programs. Choose which topic you’re more interested in, and we’ll match you to a table with people from similar businesses |
| 4:00 pm | Break |
| 4:30 pm | Discussion roundtable #3: Discuss your key challenges with peers who also have the same problem/interest. Matching into groups based on attendee in-take surveys. |
| 5:30 pm | Personalisation: Choose your own adventure – David Mannheim Every year is meant to be the year of personalisation, yet no year is. David has written a book all about this paradox. With over 150 expert interviews, a year of his life, a few grey hairs, and nearly 80,000 words on tales of dragons, failure, and knights (no, seriously), he’s inviting you to play personalisation jeopardy. Where you, the audience, can choose from nine of the most popular head scratchers, conflicting opinions, barriers, and examples around this unnecessarily complex marketing strategy. |
| 6:00 pm | Dinner, drinks and party until midnight |
Did we say
2 parties?
Have fun and make friends. Everybody there will be in the same boat as you, so lots to talk about. A 30-minute conversation at an event will already make a life-long connection.
Pre-party on October 16th.
The main party is on October 17th.
Location
Central
Machine
Works
4824 E Cesar Chavez St,
Austin, TX 78702
Get your ticket
Team
discount
on both
ticket types:
Bring 3+
people and
get 25% off.
Consultant
ticket
For people working in agencies, vendors, or as consultants
Discounted
inhouse
ticket
In-house people, we subsidize your ticket with the vendors that want to sell to you, which also creates a better balance
Team
discount
on both
ticket types:
Bring 3+
people and
get 25% off.
Recommended
hotels
to stay at
Cancellation
policy:
Full refund if cancelled before 30 days of the event. If canceled 15 to 30 days before the event, there’s 50% refund and no refund if you cancel less than 2 weeks before.
