Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage.
The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, and compile results.
Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years?
Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?
Testing tools are getting more sophisticated. Blogs are brimming with “inspiring” case studies. Experimentation is becoming more and more common for marketers. Statistical know-how, however, lags behind.
This post is filled with clear explanations of A/B testing statistics from top CRO experts. A/B testing statistics aren’t that complicated—but they are that essential to running tests correctly.
Here’s what we’ll cover (feel free to jump ahead):
And just in case you’re uncertain about why A/B testing statistics are so essential…
Let’s talk about a collective marketing pain: Pretty much everyone’s mobile conversions suck.
What does it take to grow a YouTube channel? Is a channel more than the sum of its video parts? Or will a strategy that focuses on videos alone increase subscribers?
In my experience, I find that teams and organizations report many winning A/B tests with high uplifts, but somehow they don’t seem to bring those uplifts in reality. How come?
Google Analytics Intelligence has an alluring promise—that you can skip the manual digging and get quick answers. But will you actually get the data you want?
There are three ways to grow sales, online or offline. Only three. However, most companies focus on just one—acquiring customers. By ignoring the other two, they’re missing out on revenue opportunities.
So what are the three ways to increase sales?
YouTube is the second-most-visited site in the world. And YouTube mobile ads are 84% more likely to hold attention than TV ads. If you’re not running YouTube Ads campaigns, you’re missing out on key advertising opportunities.
Confirmation emails are usually as delightful as your typical in-store receipt (read: not at all delightful).
Because these emails are triggered by the user’s actions, your customers are expecting something—which means they open, notice, and engage with confirmation emails more than they might with other email types.
This post will explain why confirmation emails come at a critical stage in the customer lifecycle, the three steps to make confirmation emails succeed are, and the limits of confirmation emails as a strategy.