Conversion Rate Optimization Lead
Prismfly is a fast-growing eCommerce consultancy. We build and optimize best-in-class ecommerce experiences. We help our partners reduce downtime by becoming an extension of their team. The team here is made of humble experts, each with a strong desire to continually learn and grow.
Prismfly is looking for a motivated senior CRO strategist and lead to join our team. In this role you will own website improvements and a/b testing efforts and work alongside leading CRO experts. You will also get exposure and hands-on working experience with top tier brands and software partners.
- Manage a team of 3 CRO Consultants, and oversee up to 3 D2C brand contracts individually.
- Conceive and manage A/B, multivariate, and redirect testing initiatives in tools like Google Optimize or Dynamic Yield
- Ability to think strategically and collaborate with clients on their short and long term business objectives and plans
- Assist department leadership in managing overall CRO program development, including evolving the offering, pre-sales support, margin analysis, etc.
- Review analytics/data for tests and experiences from Google Analytics and 3rd Party Platform and report findings to Senior Strategist
- Use analytics to identify new opportunities for testing and improvements
- Attend daily scrum calls with Program Manager, Strategist and Development to track the progress of current client technical requests
- Coordinate deliverables and deadlines for multiple clients (4-6) in a timely manner
- Use 3rd party platform to set up, test and launch experiences as requested by the client
- Attend weekly team and client meetings
- Professionalism to be client-facing
THE IDEAL CANDIDATE WILL HAVE
- 3+ years of experience in Shopify, and ideally Shopify Plus
- Minimum 5 years of Optimization / Personalization Party platform experience (Google Optimize, Dynamic Yield, Adobe Target, etc)
- Analytics Experience (Google and/or Adobe Analytics)
- Google Suite (sheets, slides, docs, Gmail)
- Strong time management skills
- Knowledge of html and CSS is a plus
- Gravitas with clients and internal stakeholders, ability to lead large meetings
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