Marketing Management Course
Build and lead high-performing teams with marketing team management
1h 50min | 13 lessons
In this course, you will learn how to:
- Build and lead a marketing team that delivers consistent results.
- Create scalable marketing systems that improve efficiency and execution.
- Align team efforts with business goals for maximum impact.
- Improve decision-making using data, reporting, and performance insights.
- Manage marketing budgets, priorities, and stakeholder expectations effectively.

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Master how to build and manage a marketing team for effective performance and results
Course Length:
1h 50min. 13 lessons.
A great strategy means nothing without a team that can execute at a high level. Poor leadership, misalignment, and inefficient workflows drain productivity and stall growth. The best marketing leaders create systems that keep teams focused, motivated, and consistently delivering results. This course gives you the frameworks to build a high-performing team, streamline operations, and turn marketing management into a competitive advantage.
After completing this online course on marketing management, you will be able to assist your team and company with:
- Structure and manage a marketing team for optimal performance.
- Develop repeatable systems that improve efficiency and execution.
- Align marketing strategy with business goals and revenue growth.
- Use data to optimize marketing operations and resource allocation.
- Lead teams with confidence and make high-impact decisions.
This course is for you if you are responsible for:
- CMOs and marketing directors managing teams and growth strategies.
- Marketing managers responsible for execution and team performance.
- Growth and performance marketers looking to improve efficiency.
- Business leaders who need to align marketing with overall company goals.
- Anyone stepping into a leadership role in marketing and looking for proven frameworks.
Look no further than CXL, this is the best and most recommended course you will find on Marketing Management.
Subscribe now and get access
Course Curriculum
How to build and manage a marketing team
How to know if management is right for you
Defining your marketing strategy
Team building
Onboarding and setting expectations
Setting and reaching objectives
One-on-ones
Team motivation
Managing conflict
Running and tracking marketing campaigns
Growing the people on your team
Managing your long-term career
Building your personal brand

Kristen Craft is GM at Animalz a company delivering high-quality content marketing to enterprise companies, startups, and VC firms.
Over the past 15 years, she’s grown a number of amazing teams. One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.
Kristen has taught and spoken at over a hundred conferences and events from INBOUND to MozCon. She holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management.
This online course
comes with a
Certificate
Completing this course earns you an official CXL Marketing Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions
Plans
We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.
Typically annual plans are 40% cheaper per year than paying month-to-month.
Personal or Individual plans are meant for one person where teams have 2 or more people.
A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).
If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.
Billing
Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.
The listed price on the site shows the best price – you can buy with confidence.
We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.