Become great at marketing management

This class gives a brief overview to what it means to build a team and manage your career in a proactive way. It’ll help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your career.

Topics Covered:

• How to scale yourself
• Questions to ask yourself to determine if this is the right path for you
• The roles you play and the roles you’ll need others to play

This class will help you define your larger marketing strategy. We’ll cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need.

Topics Covered:

• Focus areas
• Communicating to other groups
• Short-term and long-term planning
• What kind of roles you need and when

This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join.

Topics Covered:

• Making the case to hire new people
• Interviewing best practices
• Making an offer

This class will help you manage the first month with your new hire. By creating a systematic process for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible.

Topics Covered:

• Streamlining the onboarding process
• “How we work” discussion
• Readme doc (even if you don’t share)
• Giving up your legos
• Setting the stage to understand what drives people

This class will cover the OKR system for setting objectives and measuring key results. It gives guidance on how to implement an OKR system to drive consistent, effective work.

Topics Covered:

• The OKR system
  • Setting OKRs
  • Checking in on OKRs
  • Staying on track
• The elements of good project management
• Documentation

Though one-on-one meetings with your direct reports might seem intuitive, many managers fail to leverage some simple best practices. By running good one-on-ones, you’ll help those on your team do their best work and navigate issues more easily.

Topics Covered:

• Timing
• Documentation
• Consistency
• Best practices like keeping it high-level, letting your report drive the agenda, and carving out time for personal goal discussions

This class explores how to build and maintain motivation. We’ll dive into what motivates an individual, as well as how to keep the team motivated, as a group.

Topics Covered:

• What kind of manager are you?
• What you need to know about each of your direct reports
• Facetime - familiarity principle
• Regular standups: daily, weekly, monthly
• Building in fun with team meals, offsites, and activities

All teams run into conflict sometimes. And that’s ok. What’s important is that you help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution.

Topics Covered:

• Psychological safety
• RAPID decision making
• DRIs
• RACI model

This class gets into the nitty gritty of project management. We’ll cover how your can make hypotheses, then use a systematic approach to determine what’s working. From there, you can double down on what works and eliminate what doesn’t.

Topics Covered:

• Growth loops
• Hypothesis and instrumentation
• Using airtable to document
• Investing in what’s working

The best managers are always looking to grow and mentor those on their team. This class will help you navigate that process, from finding resources to running annual reviews.

Topics Covered:

• Letting team members take on new work or shift roles
• Helping them find professional resources
• Teaching them to give away legos
• Annual review process
• How to frame your message

This class helps you identify where you’d like to be in the future and how to get there. We’ll cover how to find sponsors within your company and mentors outside of it.

Topics Covered:

• Identifying where you’d like to be 18 months from now and 5 years from now (cite sheryl sandberg’s advice on planning time horizons)
• The “Designing Your Life” approach
• Possible paths: marketing, sales, growth, BD, brand
• Finding mentors
• Finding sponsors
• Networking
• Iterating on what you’d like to learn

You can accelerate your path towards a C-level role by investing in your own visibility. This means writing, public speaking, and supporting others. If you develop a reputation for being hard-working, willing to help those around you, and eager to grow, those in your network will be better able to support your professional growth.

Topics Covered:

• Writing
• Public speaking
• Joining a board
• Advising others
• Investing in other companies
• Keeping LinkedIn up to date