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Marketing Management Course

Build and lead high-performing teams with marketing team management

1h 50min | 13 lessons

In this course, you will learn how to:

  • Build and lead a marketing team that delivers consistent results.
  • Create scalable marketing systems that improve efficiency and execution.
  • Align team efforts with business goals for maximum impact.
  • Improve decision-making using data, reporting, and performance insights.
  • Manage marketing budgets, priorities, and stakeholder expectations effectively.

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English subtitles Certificate included
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Master how to build and manage a marketing team for effective performance and results

Course Length:
1h 50min. 13 lessons.

A great strategy means nothing without a team that can execute at a high level. Poor leadership, misalignment, and inefficient workflows drain productivity and stall growth. The best marketing leaders create systems that keep teams focused, motivated, and consistently delivering results. This course gives you the frameworks to build a high-performing team, streamline operations, and turn marketing management into a competitive advantage.

After completing this online course on marketing management, you will be able to assist your team and company with:

  • Structure and manage a marketing team for optimal performance.
  • Develop repeatable systems that improve efficiency and execution.
  • Align marketing strategy with business goals and revenue growth.
  • Use data to optimize marketing operations and resource allocation.
  • Lead teams with confidence and make high-impact decisions.

This course is for you if you are responsible for:

  • CMOs and marketing directors managing teams and growth strategies.
  • Marketing managers responsible for execution and team performance.
  • Growth and performance marketers looking to improve efficiency.
  • Business leaders who need to align marketing with overall company goals.
  • Anyone stepping into a leadership role in marketing and looking for proven frameworks.

Look no further than CXL, this is the best and most recommended course you will find on Marketing Management.

Subscribe now and get access

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Course Curriculum

How to build and manage a marketing team

How to know if management is right for you

This class gives a brief overview to what it means to build a team and manage your career in a proactive way. It’ll help you understand why management is a critical piece of the puzzle and identify if this is a path you truly want to take with your car …

Defining your marketing strategy

This class will help you define your larger marketing strategy. We’ll cover how to focus on high-impact areas, communicate with others in the company, and get the people and budget you need. Topics Covered: Focus areasCommunicating to other groupsShort …

Team building

This class covers every step of the hiring process, from how to get buy-in to make the hire, to running a good search process, to getting the person to actually join. Topics Covered: Making the case to hire new peopleInterviewing best practicesMaking a …

Onboarding and setting expectations

This class will help you manage the first month with your new hire. By creating a systematic process for new team members, you’ll ensure they focus on the right things and get up to speed as quickly as possible. Topics Covered: Streamlining the onboard …

Setting and reaching objectives

This class will cover the OKR system for setting objectives and measuring key results. It gives guidance on how to implement an OKR system to drive consistent, effective work. Topics Covered: The OKR system Setting OKRs Checking in on OKRs Staying on t …

One-on-ones

Though one-on-one meetings with your direct reports might seem intuitive, many managers fail to leverage some simple best practices. By running good one-on-ones, you’ll help those on your team do their best work and navigate issues more easily. Topics …

Team motivation

This class explores how to build and maintain motivation. We’ll dive into what motivates an individual, as well as how to keep the team motivated, as a group. Topics Covered: What kind of manager are you?What you need to know about each of your direct …

Managing conflict

All teams run into conflict sometimes. And that’s ok. What’s important is that you help your team navigate conflict well, thereby fostering a sense of psychological safety and resolution. Topics Covered: Psychological safetyRAPID decision makingDRIsRAC …

Running and tracking marketing campaigns

This class gets into the nitty gritty of project management. We’ll cover how your can make hypotheses, then use a systematic approach to determine what’s working. From there, you can double down on what works and eliminate what doesn’t. Topics Covered: …

Growing the people on your team

The best managers are always looking to grow and mentor those on their team. This class will help you navigate that process, from finding resources to running annual reviews. Topics Covered: Letting team members take on new work or shift roles Helping …

Managing your long-term career

This class helps you identify where you’d like to be in the future and how to get there. We’ll cover how to find sponsors within your company and mentors outside of it. Topics Covered: Identifying where you’d like to be 18 months from now and 5 years f …

Building your personal brand

You can accelerate your path towards a C-level role by investing in your own visibility. This means writing, public speaking, and supporting others. If you develop a reputation for being hard-working, willing to help those around you, and eager to grow …

Kristen Craft

GM @ Animalz

Kristen Craft is GM at Animalz a company delivering high-quality content marketing to enterprise companies, startups, and VC firms.

Over the past 15 years, she’s grown a number of amazing teams. One of Kristen’s favorite parts of the job is mentoring and helping to develop those around her.

Kristen has taught and spoken at over a hundred conferences and events from INBOUND to MozCon. She holds an MBA from MIT Sloan, where she specialized in organizational behavior and team management.

This online course
comes with a
Certificate

Completing this course earns you an official CXL Marketing Management Course Certificate to prove your achievement. CXL is recognized as an industry-leading qualification by employers worldwide, and it is an official qualification on LinkedIn that can be added to your profile.

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Frequently asked questions

Plans

What is the difference between the monthly, quarterly and annual plans?

We offer three types of billing lengths to choose from: Monthly, Quarterly, or Annual. The longer the billing length, the cheaper the monthly cost becomes.

Typically annual plans are 40% cheaper per year than paying month-to-month.
What is the difference between the individual and teams plans?

Personal or Individual plans are meant for one person where teams have 2 or more people.

A team account has a few extras:
– Invite and manage people learning on your team.
– Create roadmaps for each individual.
– Access team learning engagement reports.
– Assign members to your team as managers to assign content and view reports.
What is included in the all-access plan?

You’ll get:
– Access to 90+ online courses.
– Earn certificates and add them to LinkedIn.
– Thousands of playbooks and resources.
– All minidegrees
– Roadmapping and progress tracking
– Premium Support
Can I switch plans later if I want to?

Yes. You can switch between different billing lengths at any time (Ex: Switch from a Monthly Plan to Annual).

If you’d like to switch from a individual plan to a team plan (or vice versa), please reach out to customer success via live chat.

Billing

What are the payment options available?

Most major credit cards and Paypal are accepted. If you need an invoice to pay by wire, please message our customer success team via chat for options.
What is parity pricing?

All of our products are priced in USD currency. In order to make our products more affordable, we have established a system where you can pay in your local currency using a special metric that adjusts the price you pay according to the purchasing power of your country.
Is there a discount available?

One of CXL’s company policies is that we don’t discount. Our focus is on the product – providing the best, highest quality content with our courses.

The listed price on the site shows the best price – you can buy with confidence.

We offer pricing based on your local currency, you’ll see this reflected on the pricing and checkout pages.