Website speed matters. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. If you’re after mobile traffic (everyone is), site speed becomes even more important. No one wants to download a 4MB website on their smartphone, but most sites are that way. Your website can be different.
Cialdini breaks down influence into six persuasion principles. What’s the best way to persuade somebody when talking to them? You have to be confident, talk fast, and swear a little, among other things.
But what about persuading somebody without words—possible?
According to Econsultancy, up to 30% of ecommerce visitors use internal site search. Due to the increased level of purchase intent from searchers, they’re known to convert up to 5–6x higher than the average non–site search visitor.
Site searchers account for up to 14% of all revenue, and case studies have shown increased conversion rates of 43% from site search optimization.
Yet how many sites pay attention to site search? Too often, it gets ignored. This post walks you through opportunities to improve your internal site search.
Has your company’s customer retention rate increased, decreased, or maintained the status quo over the past five years?
Are you actively working on retention? Have you outlined and initiated a formal customer retention strategy?
It took us six rounds of tests until we landed on a variation that was doing 79.3% better than the version our client had before coming to us.
Ever scroll through a website and get irrationally angry? Maybe it was the slow loading time, the poor design, the frustrating lack of clarity – no matter the case, I’m sure you can relate.
Though you might not like to hear it, a substantial amount of your customers are going through the same thing on your site right now. This is inevitable. The real money comes from finding these common frustrations and fixing them.
But how?
If you’re part of a conversion optimization team, a big part of that job is communicating treatments to other specialists on your team (analysts, designers).
Depending on the scope of the changes, you could use a few different tools and methods.
Almost always, though, this includes wireframing – and it helps to be able to do wireframing decently well.
If you’re a budget brand, there’s nothing wrong with a website that looks kinda cheap.
But if you’re selling expensive watches or clothes? Well, that’s not the message you want to be sending.
Hopefully you have many optimization weapons in your arsenal: digital analytics, A/B testing, click mapping, user testing, etc.
One you may not have thought of (and hence your competitors might not be aware of): eye-tracking and visual engagement analytics.
You and I may have a hard time believing it, but many people are afraid to shop online.