How To Sell To Impulse Buyers
Raise your hand if you’ve ever made an impulse purchase.
User Experience
6 UX Mistakes You’re Probably Making (and How to Fix Them)
Have you ever wished for a tap to call button on a mobile site? Or struggled to tap a tiny link? Have you ever wondered what would happen after you clicked a button on a site? Or, worse, wondered what to do next on a site?
If you answered yes to any of those questions, you’ve experienced a UX mistake. They’re more common than most people realize. Why? Perhaps it’s the curse of knowledge, ego or laziness. Whatever it is, it’s paramount that you learn to avoid (or fix) these mistakes.
How Do UX Professionals View Conversion Optimization?
It’s always fun to find out what others think about what you do.
In regards to conversion optimization, we’re of the belief that UX is a big part of our process and that great UX leads to more conversions. But how do UX people view conversion optimization? What do they think it is, and how do they think it fits into the organizational context with UX?
Improving Mobile UX to Boost Conversions 24.5% [Case Study]
![Improving Mobile UX to Boost Conversions 24.5% [Case Study]](https://cxl.com/wp-content/uploads/2016/02/mobileux-320x160.jpeg)
You know that a good user experience leads to more conversions. You also know there’s always room for improvement, and you’re never done optimizing. There are always areas of opportunity.
One of the biggest areas of opportunity, for most companies at this point in time, is mobile optimization. How is it different and how can you improve the mobile user experience?
How To Use Priming To Improve UX
Watch this trailer of The Hateful Eight, and then fill in the blanks:
K I _ _
Because of priming, you’re most likely to spell k-i-l-l because of the violent images in the video clip. You’re highly unlikely to fill in the blanks to spell k-i-s-s or k-i-n-d, or anything else really.
Priming is a popular strategy to influence human behavior, and it’s one that has been studied extensively for quite a while.
7 Ways that Predictive Analytics Is Transforming Ecommerce
Have you ever dreamed about learning which products your customers are most likely to buy in advance?
How great would it be if you could determine the highest price a customer would pay for a product? What if you could optimize customer service to resolve concerns proactively before they become issues?
The 3 Step Approach To Successful Customer Engagement
There is one variable that data is not very good at deciphering – the human.
It’s easy to forget when analyzing the data for conversion purposes is that the end-user is a real human with feelings. Data tells us a lot of things, but it is really bad at anything that involves understanding the human condition.
In an ideal world, designers and conversion optimizers can strike the perfect balance between the logical & emotional sides of the human brain & design experiences that engage potential customers and “activate” visitors to take action.
Designing Landing Pages When Your Product Is Not Unique
If you’re selling in a competitive market, you must live & die by the little things that make you uniquely different from your competition.
- Do you have superior customer service?
- Have you targeted a very specific segment of the market with a common complaint?
- Are you approaching the problem in a way your competitors won’t?
How To Identify & Improve Crappy UX Issues
Could you imagine a situation where 72% of your customers think that the content on your site was completely disconnected from what they really wanted?
What if you discovered that only a measly 14% of your customers actually valued a relationship with you and your brand?
Sorry to be the bearer of bad news, but according to recent research done by CEB Marketing, this might just be the case. What’s even more frightening, is how highly marketers (that is you and me) think of themselves.
In the study, marketers believed that 44% of customers valued relationships with brands, and that the majority of their customers wanted to get content that showed how Their products fit into Customers lives.
5 Popular eCommerce Trends That Might Be Costing You Conversions
From image carousels to social media logins, trends spread like wildfire in the eCommerce industry.
But, have you ever stopped to question the business implications of following these trends?