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User Experience

Competitive Analysis

“Never interrupt your enemy when he is making a mistake.” —Napoleon Bonaparte

When your competitors make mistakes, it makes winning so much easier. But what if it’s you who is making a mistake, while your competitors are off to the races? You won’t know until you figure out what your competitors are up to.

Knowing what the competitors are doing—how they’re thinking about the market, which tactics they’re using, how they’re crafting messages and design—can make all the difference in the battle for customers.

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What You Need to Know About Mobile Users and Their Shopping Behavior

80% of people never leave home without their phones in hand.

We do everything with it, including shopping, research, social media and more.

Whatever your business is, an ever growing chunk of your target customers are using their mobile devices instead of computers to go online.

Here’s what you need to know about mobile internet users and their purchasing behavior.

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Grabbing Attention

We live in a world of short attention spans. Attention span is the amount of time that a person can concentrate on a task without becoming distracted.

That task could be learning about your product, figuring out if your service is right for them, etc. In other words, it’s kind of important. You need to learn how to grab attention—and hold it—for your website visitors.

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