It’s said that, “an ounce of prevention is worth a pound of cure.” In the case of Google Ads, it’s a bit more like, “a few hours of research is worth hundreds of thousands of dollars.”
Negative keywords are easy to overlook, but they can be critical to finding your target market with PPC.
If you’ve ever thought about running a PPC campaign for the first time, there’s a good chance you wondered which PPC channel to use.
The PPC targeting options that Facebook has available are different from Google Ads, LinkedIn Ads, Twitter, and an abundance of other PPC marketing networks.
Where do you begin when there are 72+ PPC options for you?
Cutting out noise and creating a PPC strategy that drives business: it’s the goal of SEM professionals everywhere. So let’s talk about how to do that for real.
By combining ad group theming and modified broad keywords, you can create targeting that rewards you with qualified traffic right away. It’s a structure that rewards you again and again by delivering even stronger target keyword sets.
You already know retargeting works. But what if you’re doing it all wrong?
What if grouping all audiences into the same retargeting campaign is actually doing more harm than good?
The truth is that a lot of people never give the attention or resources that’s needed to improve their retargeting campaigns. It’s an afterthought.
With Google processing over 40,000 searches every second and Facebook being a hub for 1.13 billion daily active users, Google Ads and Facebook ads are obvious choices for PPC campaigns.
But is one better than the other? Are the optimization processes for both similar? What about A/B testing?
These are the questions optimizers need answers to before they can really reap the benefits of two very powerful advertising platforms.
Note from the editor: We talk a lot about conversion rate optimization, and how it’s about showing the right people, the right thing, at the right time in order to get more out of your website.
For many CXL readers, PPC advertising is a big part of your business & in many ways it is just as critical to the conversion process as what’s happening on the page. You may have an exceptional page that would convert beautifully if your PPC ads were just a little more on topic.
Want to know how to deal a serious blow to your landing page conversions? Have the landing page look different from the online advertisement the consumer just viewed and have the landing page contain a different message/keywords.