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How to Build Trust with Ecommerce Buyers This Holiday Season

Consumer shopping behaviors have changed dramatically since the onset of the coronavirus pandemic, with ecommerce retailers seeing unprecedented growth in traffic and sales

While retail stores are slowly beginning to reopen, many consumers have made online shopping their new default. Some 71% of U.S. adults plan to do more than half of their holiday shopping digitally this year. 

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Guest Posting: How to Get it Right (When So Many Get It Wrong)

“Guest posting,” done right, isn’t a dirty word. I’ve used guest posting to build my brand and set up my own link-building agency.

But as the saying goes, there’s no such thing as an overnight success. Throughout my career, I’ve received hundreds of rejections on the journey to landing a few big wins. 

While rejection comes with the territory, you can do a few things to improve your chances of success.  In this article, I share some best practices for guest blog prospecting, putting together a winning pitch, and creating content that editors love to publish.  

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A Copy Testing Methodology for the Digital Age

It takes one wrong word to put your foot in your mouth. We’ve all done it and, in the process, squandered an opportunity to impress someone (or some crowd).

With copy, you have a chance to slip up on every homepage, product page, or ad.

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Customer centric

Like any popular business term, “customer centricity” is often abused by businesses that shoehorn it into their core values. Unsurprisingly, this doesn’t cut it. It’s actually better not to claim customer centricity if you can’t get people across your business to really care about your customers.

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virtual summit

Some 85% of leaders and executives identify in-person events as critical for their company’s success. In most places for most of this year, that’s been impossible. 

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Reduce Your Server Response Time for Happy Users, Higher Rankings

Server response time is often overlooked when it comes to improving page speed. 

It can, however, improve your site’s ranking. Users like fast sites, so Google likes fast sites. In this article, I show you how to reduce your server response time. I also provide a few other ways to improve your page speed. 

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Create an Offboarding Flow that Improves Retention

Customer onboarding flows get all the love. Figuring out how to get more users to important milestones, find value, and integrate into their workflow is exciting stuff (for SaaS nerds like us).

But you know what doesn’t get any love? Customer offboarding: all the steps involved in a customer canceling their account and successfully disengaging from the product.

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Crowd

What do Amazon’s Jeff Bezos and Costco’s Jim Sinegal from Costco have in common? They both have a history of focusing on the lifetime value of a customer rather than chasing short-term profits. And their success speaks for itself. 

If you want to be a leader in customer loyalty and grow your business for the long term, Customer Value Optimization is key. Easy? No. Essential? Yes. 

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Fire

As much as we’d like to think that we’re rational, the reality is, we make many of our decisions emotionally.

Clicks, shares, purchases, comments, engagement are all subject to emotional decision making.

So how can you use this fact to your advantage?

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How to Increase Perceived Value (and Charge More)

Perception isn’t always the same thing as reality, even when it comes to something as “objective” as your product’s value.

In fact, the perceived value of your product is fairly malleable. There are countless studies, as well as anecdotes, that support the notion that you can tweak small things to increase your product’s value perception.

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Enroll in the Conversion Research Sprint

Introducing our new done-with-you 6-week live interactive training program. In this program, you conduct actual conversion research for your business while we guide you through it.

Whether you attend alone or bring 10 colleagues, the price is the same.

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